Deciphering Wildflower's Outline

Initial Insights

With Wildflower's table of contents, we get a peek at the narrative. This book appears to trace a journey, perhaps a personal one, revealing aspects both intimate and broad-ranging.

Familial Connections

With hints like 'My Mother's Daughter,' we can deduce ties to family and the influence of the maternal bonds on who the individual becomes.

Tracing Emotion

Entries like 'Seeking Sunlight' hint at an emotional trajectory - a pursuit of fulfillment or upliftment..

Reveling in Resistance

'Joyful Rebellion' might suggest disruptive action or defiance in a quest for personal liberation, imbuing a potential dynamism to the story.

Appreciating Support and Love

A Tale of Heartfelt Thanks

When Aurora James reflects on her journey, she feels deep gratitude for those who believed in her. She credits her mother's unwavering support and enduring legacy as major contributors to her success. She also appreciates the collaboration and patience she experienced while narrating her story.

A Tribe of Unwavering Supporters

James vividly remembers the talent and help she received from the artisans and staff at Brother Vellies. Further gratitude is extended towards the Hoffman family, alongside other individuals, who all made significant contributions to make her dreams a reality.

Embracing Community and Family

James values the nurturing influence of her bonus child, Ikhyd, and the engagement of those on social media. She understands how instrumental they have been in encouraging her to voice her thoughts and concerns.

Harnessing Individual Growth and Community Power

Unfolding the Journey of Success

Aurora James, sustainable fashion brand Brother Vellies' founder, reminds us success isn't a straight path, but rather a winding road shared with others. She underlines the need for mutual support, highlighting her personal growth and healing, particularly amid her complex relationship with her mother.

Pushing for Inclusivity in Fashion

As the Council of Fashion Designers of America's vice chair, James is passionately working to foster an inclusive fashion industry that uplifts and invests in budding American designers. This commitment to inclusivity extends to her business practices as she shares her experience of resolving significant debt, taught her the value of investing in others.

The Impact of the Fifteen Percent Pledge

James recognizes the transformative potential of her Fifteen Percent Pledge, which promotes support for Black-owned businesses, in narrowing the racial wealth gap. She sees the possibility for giant retailers like Target, Walmart, and Amazon to make real strides in this direction, affirming the significance of community endorsement and collaboration in driving change and bringing about success.

A Daughter's Journey Through Memories

Memories of a Vanished Father

In this part of her memoir, the writer looks back on her memories of her father, who left her mother before she was born. She remembers him through his cologne and a special visit where he taught her to moonwalk, although she has no physical proof of his existence. Her mother could have married him but declined due to his outdated, domineering tendencies.

Embracing a Bohemian Mother

The writer's mother had an unusual style and a fascination with different cultures. This woman who refused to conform, traveled to London to blow glass and make stained-glass prisms. Convinced of her Irish and Inuit heritage by her high cheekbones, the mother chose to stay in Canada, studying at university.

A Childhood Marked by Antiquated Views

The last focus in this memoir section is the author's early childhood with her mother and grandmother. The grandmother plays the role of primary caretaker in the small town of Guelph but proves racist with her comments and songs. Despite these views, she sponsors children in Africa, teaching the author about privilege. Eventually, the writer's father leaves to start a new family, diminishing but not stopping his visits.

Unsettling Romance Unfolds

Uninvited Guest Stirs Trouble

A mother finds new love with Winston, a Jamaican man she meets while on vacation. Despite the daughter's intuitive distrust towards him, her mother is drawn towards his charm, leading to the start of a romance.

Changed Priorities Create Distance

As the mother's relationship with Winston progresses, her behavior transforms drastically. This new relationship takes precedence over her daughter, causing an emotional rift in their once close-knit bond.

Troubling Shores of Jamaica

The mother's infatuation leads them to move to Jamaica where domestic abuse rears its ugly head. Trapped and afraid for her mother's safety, the daughter's fears about Winston become a stark reality.

Survival through Abuse and Deceit

Enduring Abusive Conditions

In the heart-wrenching account penned by Aurora, we observe the distressing cycle of violence. Aurora's mother and stepfather, Winston, are embroiled in a constant state of abuse in Jamaica's backdrop.

Secret Pain

Aurora chooses to hide the unspeakable sexual abuse she endures from Winston, fearing for her mother's life. She trudges through this dark secret, seeking escape and peace.

Seeking Refuge in Canada

Seizing an opportunity, Aurora moves to Canada. Living with her grandmother, she finds a door to peace and solace, albeit her mother's constant worry still lingers.

The Unraveling Lie

A shocking revelation strikes - Winston had lied about her father's demise. With this knowledge and the revelation of her abuse to her grandmother, the dynamics shift.

The Great Escape

A heralding moment arrives where her mother finally escapes Winston's oppressive clutches. Returning to Canada, they embark on a healing journey of regrowth and rebuilding.

Unexpected Guest and Shattered Expectations

New Beginnings

After their separation, the mother secures her old landscape architect job. She uses the grandmother's money to buy a house; their shared hope for a fresh start is palpable.

Unwanted Surprise

Upon arriving at their new house, the narrator is assaulted by the scent of marijuana and the disheartening sight of Winston—their mother's husband—lounging around.

Mother's Denial

Plucking up the courage to reveal the abuses suffered at Winston's hand in Jamaica, the narrator is met with disbelief by their own mother. This pointed denial highlights the crumbling trust, and a deep understanding that sometimes, desperation can blind people from seeing their loved ones' pain.

Breaking Free and Finding Self

Tumultuous Teenage Times

Drew Barrymore's teenage years were marked by rebellion and strained maternal ties. Her defiance took form in ignoring parental orders, talking back, and damage to her boyfriend's car. This rebellious phase saw the end of her relationship with her boyfriend, Winston, after a heartbreaking revelation from her mother.

Unhealthy Obsessions

In her desire to be thin, Drew battled a problematic relationship with food. She immersed herself in the modeling industry, only to find it rife with exploitation and objectification, especially of young women. This disillusionment led her to quit, seeking a healthier and more fulfilling path.

A New Path

Learning from her experiences, Drew began to appreciate clothing as more than just attire, but as a medium for narrative and profound messages. Leaving modeling behind, she embarked on a different journey, guided by lessons from her past.

Contemplating Race and Identity

Unraveling Mixed-Race Experiences

Our main character wrestles with a complex facet of their existence - being of mixed-race in Canada. They recount experiences of being often labeled 'exotic' and quizzed about their ethnicity, further alienating them.

Eye-Opening Realities

An impactful event for them was the O.J. Simpson trial. While initially cloaked with confusion, this chapter in history instigated a deeper understanding of race and racism, specifically for Black Americans.

A Father's Unknown Identity

Coming to terms with their father's true identity was a profound revelation. Learning of their Ghanaian roots and simultaneously grappling with the loss of their father was bitter-sweet.

Breaking Patterns of Hurt

The narrative concludes with a reflection on past pain caused by their stepfather. There's a recognized need to break free from the patterns of hurt and adopt healthier behavior.

Defying Stereotypes on the Street

Engaging the Thrills of Street Racing

Drawn to the roar of engines and the heart-pounding thrill of the race, Winnie Harlow plunges into the street racing scene in Toronto. Her love for driving, fueled by adrenaline and freedom, provides a much-needed escape from her personal struggles.

Finding Sanctuary and Control

Modified to suit her preferences, Harlow's car becomes more than just a vehicle for transportation. This piece of machinery offers her a sanctuary, a safe haven on wheels, giving her a sense of control amidst life's challenges.

Encounter with Law and Order

But speed comes with a price. Harlow tussles with the law, facing tickets, arrests, and eventually time in jail. This experience, rather than being an end, brings about a surprising sense of community and hope.

A Shift of Focus Towards Empowerment

This chapter in her life leads Harlow to introspection. Shaped by her experiences in racing and the justice system, she redirects her focus. She turns to an empowering path, forging a new identity in the world of fashion.

Fashion, Loss, and Loneliness

Finding Passion in Fashion

The primary character expresses a deep appreciation for fashion, using it as a means of self-expression. Thrift shopping becomes the chosen avenue to explore this passion, learning the techniques from her mother to discern good quality materials amongst others.

An Unexpected Mentor

Her exposure to Nasty Gal, through MySpace, inspires her greatly. The character admires Sophia Amoruso's business acumen and becomes intrigued by the business world of fashion.

A World of Sorrow

The loss of her beloved grandmother comes as a massive blow. The emotional pain is intensified by her mother's apathetic response to the tragedy, leading her to cut all ties with her mother. Left alone with no support, her dream of pursuing a career in the fashion industry is overshadowed by her personal losses.

Unraveling Fashion's Charm: A Journey to Greenery

Discovering Fashion's Dark Side

The spark behind the author's fashion fascination was ignited by a documentary revealing the harsh realities of low-priced goods production. It painted a gloomy picture of factory workers in China and Bangladesh receiving meager wages, a regrettably vital cog in a supply chain striving to keep prices low.

Unexpected Breakthrough in Fashion

While working as a gym receptionist, she happened to grab the attention of Jeanne Beker, Fashion Television's host. This chance meeting led to an internship opportunity on the show, paving her path in the industry.

Lessons from the Fashion Trenches

An assignment at a fashion accessory firm, Harper Wolf, exposed her to the significant role resources and financial backing play in defining a brand's success. Designers blessed with monetary advantages and connections had a better shot at breaking through.

Embracing the Green Escapade

A growing disenchantment with the fashion industry pushed her towards her love for plants. After seeking advice from her mother and quit her job, she pursued a venture about greening walls, and thus a dream was born.

Reflective Journey in Urban Gardening

Revolutionizing Urban Gardening

Miguel Nelson's enterprise, Woolly Pocket, introduced an innovative product: planting containers composed of recycled plastic water bottles. His mission was to render gardening trendy and simple in urban settings. A highlight of this venture was having their product featured on Martha Stewart's show where they erected a living wall.

Promoting Green Education

An important endeavor of Woolly Pocket was their school garden initiative. It aimed to familiarize children with the process of growing wholesome food. This was pursued fervently across the United States, despite the startling revelation that many American parents classify ketchup as a vegetable.

Confronting Cultural Appropriation

In the course of their operations, the organization carried out guerrilla gardening projects in various locations, including one across the Standard Hotel in Manhattan. It was during these activities that the founder encountered veldskoens, traditional South African shoes, sparking a contemplation about exploitation of African designs by the British.

Value Clashes and Departure

Despite the success of Woolly Pocket, conflicts relating to values and direction triggered the founder's exit. The effective fusion of mission and product notwithstanding, there was discord which could not be overlooked or resolved.

Life-Changing Choices

Big Apple Transformations

In 2010, a decisive life transformation took her to New York City. She begins a new career chapter in fashion, working freelance as an assistant and connecting budding designers with sponsors for fashion week through Gen Art.


An Unforeseen Discovery

One valuable encounter at the Opening Ceremony store leads her to William Okpo, a brand by the Okpo sisters. With a proactive spirit, she took charge to upgrade their look book via a photo shoot organized in her home.


African Attraction

A draw towards Africa prompts a visit to Marrakesh. Here, she falls for babouche shoes, sparking the idea of starting a store in the East Village to retail them.

Revolutionizing Luxury Fashion

Brother Vellies is redefining the luxury fashion scene with craftsmanship by skilled African artisans. Aurora James, the founder, has contradicted the notion that African-made items cannot rank as luxury goods. A workshop near Cape Town shapes up stylish shoes that adapt to the wearer's foot shape. Expanding to Kenya, James supports local creators, enduring political tensions and security hazards. Brother Vellies is growing in popularity among customers who appreciate sustainable, inclusive fashion.

Triumph Amidst Challenges in Sustainable Fashion

Triumph of Brother Vellies

The shoe company Brother Vellies saw tremendous success with the Tyre sandals, selling out everywhere. As demand soared, they needed a precise strategy to keep up. They found help in grants and resources to finance their operations sustainably.

Backing from High Places

Among the sources of funding was the CFDA Eco-Fashion Challenge, a lucrative grant for green fashion businesses. Further support came from the New York Small Business Development Center and the Ethical Fashion Initiative of the United Nations that created growth opportunities.

Surviving Setbacks

Despite facing trials like stolen shipments and false accusations of bugs in their shoes, Brother Vellies pulled through. They moved beyond these hurdles and stayed true to their mission of delivering high-standard, sustainable footwear.

Unique Examples of Challenges

Unique instances in their journey included a theft by a terrorist group that caused panic. Unknown measures resulted in the safe return of the stolen sandals. Similarly, when Nasty Gal accused them of having bugs in the shoes, it was clarified that the bugs were not from Kenya but common American bedbugs.

Overcoming Financial Obstacles

Another significant challenge was securing funds for the company's growth. However, through grants, the support of various organizations including the CFDA Eco-Fashion Challenge, and the Ethical Fashion Initiative of the United Nations, Brother Vellies found the much-needed funds and expansion prospects.

Overcoming Challenging Moments in Fashion

Battles Faced in Fashion

In the fashion world, securing a diverse cast of models can be challenging. Aurora James, prepping for a Brother Vellies show, ran into hurdles as potential Black models were limited due to exclusive commitments with larger brands. This difficulty is not unique; inclusivity advocate Bethann Hardison explains that often, premiering with a major brand is Black models' ticket to success. Yet, James's determination eventually saw a group of Black models gracing her show.

Ups and Downs of Showcasing Indigenous Artistry

Aurora James’s Brother Vellies’ show didn't just face challenges in casting. When given the chance to send Anna Wintour, renowned editor-in-chief of Vogue, a pair of her shoes, she dropped the ball. This missed opportunity filled her with regret. Her comment on who, according to her, would clinch the Fashion Fund stirred up memes. James's show highlighted handmade African shoes, leading prominent personalities like Kanye West to express admiration.

Fame Follows After Surmounting Difficulties

Aurora James's journey transformed into a fairy tale when she won the CFDA/Vogue Fashion Fund. Despite her earlier feelings of being overshadowed by other brimming talents in the contest, James found herself among the winners. Her recognition speech focused on her learned shoemaking craft from Africa, championing inclusivity for Black personalities in the fashion industry. This poignant call-to-action won her a standing ovation, transforming the room into her supportive family.

Scaling Fashion Amid Challenges

Growth and Ethical Concerns

After winning the CFDA/Vogue Fashion Fund, increased popularity demanded a business expansion. Yet, a clash with Target broke out over contrasting business practices, sparking an interest in ethical consumerism.

Financial Struggles and Knockoffs

As the fashion business grew, money matters and a burdensome loan brought about financial stress. Simultaneously, the hit from major brands copying designs was a blow to both the brand's reputation and the livelihood of its artisans.

Preserving Values Amid Pressure

Despite pressures to conform, a decision was made to go direct-to-consumer and use social media for interaction. The commitment to preserving ethical values remained strong even under scrutiny and debt burdens.

Aurora's Industrious & Emotional Journey

Unyielding Commitment to Diversity

Aurora James, the creator of Brother Vellies, stood firm in her activism and faced various hurdles in the domain of fashion. Regardless of her disapproval with certain political outcomes, James' focus remained unswerved; she continued crafting splendid footwear and shared the stories of her craftsmen from various parts of the world. She holds a strong belief that firms should actively promote diversity- not just superficially, but across their internal processes.

Triumphs Amidst Financial Challenges

Aurora faced financial hardships while managing her rapidly expanding business. However, recognition and applauds for her work kept pouring in. A memorable instance was when she had the chance to attend the renowned Met Gala with Solange, for whom she also designed her accessories. Disagreeing with the Gala theme of 'camp', she put forth the beauty of natural materials used in African craftsmanship, redefining 'campy' on her own terms.

Personal Clarity at the Hoffman Retreat

In the midst of her professional life, Aurora also contemplated her personal direction, questioning her desire to become a mother. She sought clarity and centering, deciding to step back and attend the Hoffman Institute retreat. The retreat's lessons, particularly the behavior of geese, offered her perspectives that she felt could be applied to her own life.

Team Focus Over Capitalism

Mastering Essential Communication

Stella McCartney's memoir captures her finding the significance of direct communication in getting her demands met. She realizes holding individuals responsible needs clear articulation of requests. The method ensures she voices her needs unambiguously, given the impact of this strategy on her business, Brother Vellies.

Learning from the Geese

McCartney draws invaluable insights from observing goose flight patterns. Their method? A V formation, where geese at the rear boost the ones upfront using momentum. This sharing of burdens, McCartney finds, underscores the necessity for kinship and shared responsibility.

Shifting Priorities amid a Pandemic

As COVID-19 hits, McCartney prioritizes her workforce’s health, closing down the Brother Vellies office after two employees fall sick. Questioning capitalism's place in her world, Stella launches Something Special. It’s a sought-after monthly supply of unique, handcrafted items for the house, creating a steady income stream for artisans. She offers her customers the gift of prioritizing needs over capitalism.

Fighting Injustice Creatively

Driven by Flowers and Justice

Aurora James, a fashion designer based in Brooklyn, finds inspiration in flowers during the George Floyd protests. She explores a unique path in the fight against racial injustice, drawing parallels between the growth of plants and activism's transformative power.

Questioning Mainstream Support

Questioning the sincerity of white individuals' support, James turns her focus towards substantial action over performative allyship. She challenges major retailers, demanding a commitment to representation by dedicating 15% of shelf space to Black-owned businesses.

The Bold #15PercentPledge

James launches the #15PercentPledge campaign on Instagram, targeting major retailers like Whole Foods and Target. Her goal is clear: systemic change challenging racism and ensuring economic justice for Black communities.

Vow Against Negativity

Survival Instinct Kicks In

Aurora received a heartbreaking message that her business, Brother Vellies, was on a target list. Her swift reaction was to safeguard her store and their inventory from opportunistic violators far removed from peaceful protesters. This grim incident strengthened Aurora's resolve.

Big Brands Echo The Cause

The 15 Percent Pledge garnered attention from big names. Sephora, for one, took the pledge, marking a huge victory for the campaign. Not far behind, Rent the Runway, Nordstrom, and MedMen followed suit, underlining the movement's impact.

Aurora Steadfast In The Face Of Challenges

Aurora's journey wasn't always smooth sailing. Disturbing challenges such as companies' fear of failure and their reluctance to commit to the pledge tested her resolve. But she remained as steadfast as ever, emphasizing on the first steps towards positive change.

Standing Out in Fashion

A Fashion Advocate Emerges

Aurora James shines as a guiding light in the fashion world while judging at the CFDA/Vogue Fashion Fund. Propelling an obscure black designer to the forefront, she emphasizes on the value of underrepresented talent.

Revolutionizing the Met Gala

James takes a bold stand at the Met Gala by dressing AOC in a dress with a powerful statement about taxing the rich. This innovative move demonstrates how fashion can voice powerful social messages.

Facing Backlash with Grace

In the aftermath of the Met Gala, James gracefully weathers a whirlwind of both praise and harsh criticism. Despite everything, she stands firm on leveraging her fame for enabling crucial conversations and challenging the status quo.

Aurora James: Impactful Creator and Activist

Winning Prestigious Recognition

Aurora James receives an esteemed honor in the Founder’s Award from CFDA, presented by Anna Wintour. This acknowledgment display's Wintour’s support for James' work and her significant influence on the fashion industry.

An Advocate and Designer

At the Met Gala, James demonstrates her unique capacity to be both a fashion designer and an advocate for positive change. At the CFDA awards, she thanks her design community for their enduring support.

Fostering Racial Equality in Business

The Fifteen Percent Pledge, initiated by James, drives impressive impact, shifting billions of dollars towards Black-owned businesses, and placing hundreds on the retail map. To further foster racial equality in business, James unveils her investment fund, Friends and Family.

Power of Unity in Pledge

James shares success stories from the pledge - Olamide and Danessa Myricks who have flourished amid adversity. She urges others to contribute their talents for a more balanced world and reassures this is only the beginning of her journey.