Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI by Smaje

Acknowledgments and Inspirations Behind a Book

Acknowledging Supportive Figures

In 'Rewired', appreciation is expressed for the invaluable support from DBS, Freeport-McMoRan, and the LEGO Group. Their journey and endeavors in the sphere of digital and AI transformation were instrumental as sources of guidance and motivation. Additionally, over 200 client service teams contributed their insights and expertise during a span of six years.

Recognizing the Team Behind the Scenes

Colleague Barr Seitz received special appreciation for his tremendous efforts in editing the book. The commendable work of the McKinsey Digital team, comprising of engineers, technologists, designers, and transformation leaders, also receives mention. Bill Falloon and Wiley, for their role in craftiing the authors' thoughts in a book form, are thanked.

Valuing Personal Support

Special emphasis is placed on the unsung heroes - family - who provided constant support to the authors throughout the journey. This support proved invaluable in the completion of the project. They also acknowledge various leaders and practitioners who generously lent their time and expertise.

The Journey to Digital Transformation

Adapting in a Technological Era

Adaptation and business model adjustment are key during digital transformations. Agile methods, such as Agile pods and development, stand as crucial drivers for this change.

Unleashing the Power of Data

Data structure, analytics, and artificial intelligence significantly contribute to digital transformations. Application programming interfaces (APIs) and modular data structure are essential components of digital solutions.

Leadership Spearheading Change

Strong leadership, particularly from the C-suite and the Chief Digital Officer (CDO), is vital for driving digital transformation. Talent nurturing and capability enhancement are indispensable for its success.

The Future is in the Cloud

Cloud computing, automation, and DevOps play pivotal roles in digital transformation. The impact of such transformations span across sectors, including banking, insurance, and healthcare.

Revamping Customer Experience

Designing customer experience and user adoption play a significant part in digital transformation. For instance, LEGO Group centered its digital transformations around data, engineering acumen, leadership, and product plus platform model adoption.

Mastering the Digital Transformation

Continuous Evolution is Key

When it comes to digital transformation, it's no longer a one-time event, but a continuous journey. It's not enough to just implement digital and AI technologies, businesses should reap benefits like cost savings and revenue increase.

Tech-Driven Solutions for Success

Successful digital transformation doesn't come from a single solution, but multiple technologies working seamlessly together. This can enhance overall experiences, reduce costs, and boost value creation.

Inspiration from Successful Transformations

Companies such as Amazon have set the pace for digital transformation. Their pivot required substantial investments in technologies and enterprise capabilities, and extensive collaboration across different units.

Revolutionizing Business Models

Enterprises can gain a competitive advantage by transforming their business models end-to-end. Prioritizing capabilities like talent, operational models, technology, and data is critical for this transformation.

The Payoff of Digital Transformation

Digital leading companies, particularly in the banking industry, have shown significant improvements in financial metrics. This proves that successful digital transformation can lead to favorable financial rewards.

Building Robust Enterprise Capabilities

Digital leaders are proactive in building game-changing capabilities. They nurture a talent pool of top engineers and create a customer-centric operating model. This approach to digital transformation is an accelerator towards a competitive advantage.

Keys to Digital Transformation

Steering Successful Digital Changes

Digital transformations hinge on powerful visions, understanding, and devotion from the topmost team. A shared understanding about the intended ultimate goal of the change must be present, setting a destination for all steps. It's crucial everyone comprehends their roles for effective collaboration. More than just budget allocation, commitment involves holding leaders accountable for vision delivery and its benefits, reflected in business case clarity, foundational capability investments, CEO-led transformation governance, and executive dedication.

Transforming digitally at a balanced pace

The Art of Picking Domains

For a successful digital shift, the right amount of transformation is key. Too little won't bring enough change whereas an entire overhaul could be excessively disruptive. The solution lies in accurately identifying self-contained domains to redesign at a manageable scale.

Seeking the Sweet Spot

Finding the right scope for domain selection has a significant impact. Ideally, these domains should be large enough to prove meaningful but manageable enough to avoid excessive dependencies. Thus, optimizing resources for a high-value and sustainable transformation.

A Scoring System for Prioritisation

It's crucial to consider aspects such as customer experience and financial benefits when choosing domains for redevelopment. Speed to value, synergy with other domains, and feasibility of execution are also essential factors. This logical analysis ultimately allows focusing on the truly impactful areas of the business.

Transforming Business Through Big Vision

Defining Big Possibilities

A crucial task for business leaders is to set grand visions that can steer major transformations. Such vast aspirations elicit sizeable EBITDA enhancements, not just trifling profits.

Five-Step to a Strong Business Case

To develop a convincing business case, a defined five-step process is advocated. This kicks off by identifying the business issue and exploring prospective digital solutions.

How Personalization Enhances Engagement

An example is shared of a consumer goods entity that boosted its personalization capabilities, causing a notable surge in engagement.

The Power of GenAI

Emerging technologies like GenAI hold great potential in changing business operations. GenAI models can create fresh content, enabling new findings and automating code production.

Extracting Value from GenAI

However, to glean real value from GenAI, firms must build essential skills, understand their business goals, and develop a tactical approach to implementation.

Unlocking Successful Digital Transformation

Agile pods lead the way in digital and AI-based transformations. They are structured, versatile teams responsible for specific digital products. Composed of product owners, scrum masters, digital technologists and business specialists, they offer a diverse skillset. It's noteworthy that team members can be located anywhere; they don’t need to sit together. Furthermore, arranging these squads into different pod types, shaped by the proposed solution and development stage, is crucial. Thus, for effective transformation, orderly staffing plans including adequate pod types for each digital solution are essential, with regular reassessment as things evolve.

Digitally Evolving Businesses

Essential Steps for Digital Progress

Digital innovation is crucial to long-term success in today's dynamic business space. It starts with evaluating current digital capacities and crafting a strategy that brings your future vision to reality. This approach demands a mix of core capabilities such as talent, operational models, technology, and data.


Crucial Role of Benchmarking and Reviews

It's also beneficial to contrast your operations with companies from advanced industries to identify areas for improvement. This could involve employee surveys, executive interviews, and 'lookback' reviews for potential roadblocks. A significant part includes reimagination of competition by the use of digital and AI-based solutions.


Partnerships Aid Capability Enhancement

Deciding the capability-enhancing needs forms crucial for business continuity plan. This could be achieved faster by forming partnerships. These collaborations come in four types: umbrella, talent based, technology oriented, and data related. All these in a strategically appropriate mix could elevate business operations significantly.

Embracing Digital and AI Transformation

Key Roles in Transformative Process

The linchpin of a successful digital and AI switch is the CEO. Their crucial role involves aligning all teams and designing the structure of new enterprise assets while keeping accountable. The task of managing the operational facet of this shift falls upon the chief transformation officer, who should have a keen understanding of the company and the effect of digital and AI.

Other Core Responsibilities

Integral roles are undertaken by the CTO, CIO, and CDO, honing technology improvements, customer servicing, and digital experiences respectively. The chief data officer pioneers the conception of the data layout. It is the CHRO's task to secure digital talent while the CFO supervises the business case and value attainment from the transformation.

Risks, Opportunities and Bold Leadership

The risks associated with agile development, data privacy, and cybersecurity are handled by the chief risk officer. Leaders of business divisions and functionalities act as proactive sponsors during the transformation, endorsing new work methods fearlessly and with agility.

Strategic Talent Planning for Digital Transformations

Internal Digital Talent is Key

Smaje argues that having a strong internal selection of digital talent gives companies the edge in offering unique digital solutions. Still, he maintains that not all digital skills must be unique or proprietary to the company.

Understanding Existing Skills

The book takes us through the complexities of assessing a company's present digital skills and offers four methods of assessment. Smaje emphasizes the importance of understanding staff's current skills to develop future strategies.

Balancing Outsourcing and Upskilling

Concluding with the idea that it's essential to consider sourcing externally, contracting, and upskilling when creating the hiring plan in line with the digital roadmap. To ensure success, companies need to balance their hiring strategies effectively.

Cultivating Digital Talent

Embracing Agile HR

HR departments face a pressing need to attract and retain digital talent. A solution proposed is assembling an exclusive team, known as the Talent Win Room (TWR). Under the guidance of a senior HR executive, supported by tech recruiters and HR specialists, this team focuses on enhancing the experiences of candidates and employees. Agility is key in the functioning of the TWR, prioritizing the needs of candidates and employees.

Success of the TWR Approach

A case study is given of a large agriculture company. By establishing a TWR, they could bring in essential digital skills. They revamped talent sourcing, elevated the interview process, and set up a candidate tracking system. This strategy resulted in an 80-person digital team within six months.

Longevity and Evolution of the TWR

The TWR method is not a fleeting measure but should become a lasting feature within an organization. The role of TWR will progress and venture into dealing with additional talent pools. As the remit of the TWR expands, organizations may opt to establish multiple TWRs for varying talent priorities.

Attracting and Retaining High Skilled Digital Talent

Valuing Digital Expertise

Recognizing and valuing the skills of digital talents is critical for businesses today. Modern employees tend to evaluate potential employers critically, seeking companies that appreciate their expertise. Therefore, organizations must develop a solid employee value proposition to appeal to motivated digital talents.

Authenticity: A Essential Factor

Authenticity is a crucial factor for both employees and organizations. Aspirants can often gauge if the claims of an employer align with the actual workplace reality. Reviews by employees on platforms like Glassdoor can offer valuable insights into an employer's authenticity.

Shaping Recruitment Experience

Shifting the hiring process from focusing purely on optimization to delivering a delightful candidate experience can ensure effective recruitment. This involves making the process speedy, creating memorable moments, and demonstrating that candidates are valued.

Internal Resource Utilization

Existing employees can be a vital source of talent, given their institutional knowledge and internal networks. However, performance issues and underqualification of employees need to be addressed, with clear criteria and screening processes in place. Upskilling employees can be especially effective in digital transformations.

Embracing Diversity and Inclusion

Empirical evidence shows that companies focusing on diversity, equity, and inclusion (DEI) perform better across numerous metrics. Hence, these factors should be reflected in the employee value proposition and hiring process to attract top talent.

Crafting Digital Talent Management Strategies

Adjusting Compensation Strategies

In handling digital talent in companies, it's essential to align compensation with the value of technical skills. This helps to prevent dissatisfaction and the loss of high performers. Remuneration should be benchmarked against Big Tech, taking into account the local market and talent quality. It's suggested to compensate based on skill, allowing different compensation ranges for different skill families.

Attracting Talent Beyond Monetary Incentives

Furthermore, nonmonetary aspects such as job titles and mentorship opportunities are crucial for attracting and maintaining digital talent. Clear recognition of skills, external benchmarks, and thoughtful nonmonetary incentives are instrumental in recruiting and keeping digital talent.

Progressive Performance Management

Lastly, in a digital workspace environment, performance management should involve frequent casual check-ins and conversations centered on professional growth. Evaluations should be conducted by those with expertise in the employee's craft, and competency models are integral in defining both technical and non-technical skills, ensuring fairness and transparency in performance management.

Boosting Digital Expertise

Valuing Continual Learning

Digital experts keep updating their skills as technology changes. If firms don't support this, the crème-de-la-crème of employees may leave. Providing flexible careers helps these professionals focus on boosting their technical prowess rather than managing.

Structured Career Pathways

To retain such talent, a clear, dual-track career path can be beneficial. This allows professionals to focus on what they do best. Teaming this with learning journeys that support the growth of technical and behavioral skills can be a game changer.

Skills Development for the Digital Age

These learning journeys need to be organized proficiently and aligned with their career and compensation. Re-skilling programs like coding boot camps can be an effective way to build technical skills.

Making Agile Operational

Understanding Agile Pods

Agile pods are essential in digital and AI transformations. These formations are used to manage and scale operations. However, managing pods can be difficult due to their sheer number. To assist, a trio of operating models exist: Digital Factory, Product and Platform, and Enterprise-wide Agile. These models apply different organizational tactics such as product or experience pods and platform pods.

Model Breakdown

The Digital Factory model is handled by autonomous units and is supported by business departments. On the other hand, the Product and Platform model promotes modern technology use and reorganizes IT functions. Lastly, the Enterprise-wide Agile model encourages agile practices across different departments, including those away from IT.

Choosing Your Model

The appropriate model varies with the company's industry and needs. For example, businesses where technology bolsters strategy may start with the Digital Factory model. Alternatively, industries where technology is essential might suit the Product and Platform model. Finally, businesses looking to form a high-performing team network might benefit from the Enterprise-wide Agile model.

Stepping Up Product Management Skills

Untapped Potential in Product Management

The need for specialized product management skills in businesses, particularly tech companies, adopting agile methodologies has been underscored. Also crucial is the integration of customer experience design into company culture. However, often companies lack the necessary expertise in these areas.

Empowering Product Owners

Product owners are invaluable, offering a blend of operational, strategic, and technological expertise. The need for formalizing these roles, with set career paths, professional training, and certification avenues, is highlighted.

A Customer-Centric Approach to Digital Transformation

The Power of User Experience Design

Designing user-friendly customer experiences (UX) is crucial to digital and AI transformation success. Businesses that focus on customer experience (CX) design reap significant growth benefits. Building a successful UX design capability is possible through the right hiring, early integration of UX design teams, and through steady investment in a CX-design development process.

The Impact of Design-Driven Business

Companies that centre their strategy around UX design have higher growth rates, excelling in both B2B and B2C settings. Success relies on the abilities of skilled designers and building a well-defined UX design function. The design process should aim to do the right thing and do it right, striving for a clear understanding of user needs and problem-solving.

The Art of Prototyping

Focusing on prototyping and early idea testing can foster advancements in user experience and adoption. These activities, coupled with new technologies like Figma and generative AI, are speeding up the design process. Aiming for creating a minimal lovable product can lead to improved user experience and broad product acceptance.

Linking Design to Value

Connecting all aspects of CX design to value can significantly inform companies about where to concentrate their efforts. Including design metrics in product specifications can make way for measurable outcomes. Moreover, prioritizing customer needs can aid in stripping back non-essential features, thus improving financial performance while enhancing customer satisfaction.

Harnessing Decoupled Architecture

Agile Flexibility through Decoupling

Smaje emphasizes the role decoupled architecture plays in boosting flexibility and scalability. By creating modular, reusable solutions, organizations can work more independently. This approach simplifies integration between programs, while allowing for easy replacement of parts.

Drawback of Excessive API Usage

However, an over-reliance on API interfaces can be a drawback. Companies can get caught in a trap of creating too many, making system management difficult. On the other hand, using APIs wisely leads to efficient unplugging of monolithic applications into microservices.

Role of Cloud-based Platforms

Smaje points to the efficacy of a cloud-based data framework to smooth out transactional bumps, and to aid asynchronous usage of data. Technological developments in real-time data processing is leveraged for new business applications.

The Key Aspects of Cloud Migration

Smart Approach to Cloud Integration

A successful digital transformation through cloud migration can be a tall order due to the complex nature of cloud economics and migration strategies. It becomes necessary to use a methodical approach that is based on prioritized business domains.

Optimizing Cloud Migration

To get the most value out of cloud migration, it's crucial to clearly understand which applications need to be migrated. For instance, an insurer streamlined its customer-onboarding process by modernizing the technology in the cloud.

Managing the Costs

Though short-term costs may be higher due to security fixes and system optimization, efficient cloud management can reduce expenses. By developing an expert FinOps capability, enterprises can save significantly on cloud expenditure.

Enhancing Software Development

In the world of software development, improving speed and quality are key. This advancement is made possible through techniques like automating the software development lifecycle. This allows quick validation, more frequent tests and continuous changes. Renowned companies like Netflix have adopted cloud-based IT systems that encourage quick software deployment. An approach known as DevOps bridges development and operation teams for more efficient output. Code quality and its ability to be maintained play a big role; when code is either too complex or poorly written, it can quickly increase tech debt and make productivity suffer. Practices like Continuous Integration and Continuous Deployment ensure collaboration and validation remain seamless.

Enhancing Developer Productivity

Addressing Development Challenges

Productivity for developers can be enhanced by providing the right tools. One way is by shifting to virtual environments, like GitHub did, to tackle the difficulties linked with unstable local development settings. Also, self-service environments are recommended for growing organizations as they give agile teams modern and consistent tools without adding load to IT.

Exemplary Developer Platforms

CUNA Mutual Group's Atlas, Backstage UX by Spotify and Platform McKinsey are highlighted as effective platforms. Atlas helped standardize and automate cloud services, the Backstage UX made technology utilization simpler, and the Platform McKinsey portal gave agile teams access to resources in an easy-to-use way. These tailored tools have successfully addressed the complexities of technology and improved user experience.

Reliability in Digital Production

Emphasizing Production-Grade Solutions

High-grade digital solutions crucially need a production environment for deployment. This is where transformative data products and artificial intelligence models realize their full impact. Key to this process is the platform engineering team, who curate and sustain this reliable production setting.

Setting High Standards for Control

Maintaining a high level of control and auditability within the environment is vital. It not only ensures absolute reliability but also guarantees adherence to compliance requirements.

Importance of Scalability and Monitoring

As a core component of a successful digital transformation, the environment must be secure, scalable, and readily available. Monitoring plays a critical role in understanding the overall health and performance of the infrastructure and various data solutions.

Automating Cloud Security

Mitigating Human Cloud Errors

It's important to know many cloud security hitches stem from human mistakes and misconfiguration, not just direct infrastructure attacks. Thus, an automated security approach for cloud systems can minimize these errors.

Adopting a 'Shift Left' Approach

Development teams are embracing the 'shift left' movement, which means incorporating security protocols during the coding process. This helps to address potential vulnerabilities, makes them easier to detect, and speeds up the troubleshooting process.

Tools for Better Security

Security in the software development process can be improved by specific checks and measures at each stage. Utilizing tools such as Infrastructure as Code (IaC), tfsec, and checkov can be instrumental in identifying potential vulnerabilities and fortifying security.

The Role of DevSecOps

Integrating security experts into DevOps teams, typically known as DevSecOps, can lead to an enhanced and continuous flow of security protocols throughout the software development cycle.

Mastering MLOps in Scaling AI

In leveraging artificial intelligence (AI) through organizations, the significance of Machine Learning Operations (MLOps) can't be understated. AI or ML models need vigilant handling - keep a firm eye on them, frequently recalibrate them and take measures to decrease their bias.

To optimize this procedure, one must not only focus on the models themselves, but also the spectrum of activities within application development. This can be achieved by adopting four crucial practices: maintaining consistent availability, quality, and control of data; refining ML development with replicable code and model management; initiating an ML delivery platform for automation; and consistently monitoring model performance for ongoing enhancement.

Consider the financial firm that halved the time spent on developing AI applications by incorporating these MLOps practices.

Mastering Your Data Strategy

Unearth Essential Data

The key to a successful data strategy is knowing which data truly matters. This involves prioritizing data domains and elements according to their value to the business and digital roadmap. It's equally important to prepare your data for use, assessing its readiness and improving its quality before diving into digital and AI transformations.

Make the Most of Imperfect Data

Sometimes, all the necessary data isn't perfect - and that's okay. It's feasible to develop a minimum viable product using less-than-perfect data, provided the truly crucial data is in place. Plus, advancements in technology have leaped forward to assist us; machine learning and AI tools are readily available to clean up existing data.

Enrichment: A Data's Journey

Optimizing data quality is not a one-time job but a continuous endeavor. Regular enrichment improves the type and quality of data, leading to more accurate insights and outcomes. An example is seen within an insurance company, which highlighted catastrophe, safety, and asset market data to improve their advice to property owners.

Data Quality: A Nine-Step-Approach

The integrity of data should regularly be evaluated to ensure its continued usefulness. Factors to consider include its accuracy, consistency, completeness, and relevancy among others. Robust tools such as Talend and Sypherlink commit to doing just that, automating data cleanup while still allowing for manual attention to specifics, thereby maintaining data's trustworthiness.

Maximizing Data Product Potential

Unlocking Value with Data Products

Data products, effectively used, add excellent value to data investments. These bundles of high-quality, processed data are ready and tailored for varied business needs. Their benefits are truly felt when applied with scaling in mind.

Digital Twins Advance Data Processing

One notable innovation in data products is the creation of digital twins. These are virtual recreations of physical processes or properties, used for real-time monitoring and testing in hypothetical scenarios. A variety of successful applications can demonstrate their wide-ranging usefulness.

Quality Standards Shape Effective Data Products

To construct robust data products, focus should be placed on elements with high reusability. Determining the quality, relevance, and uniqueness of data, along with the number of cases it can support, can help to detect the most valuable data products.

Data Product Pods Bolster Development

Designating 'data product pods', cross-functional teams managed by a data product owner, efficiently steers the product development. It's essential that this process includes setting standards for documentation, data governance and ways to measure the product's value.

Preservation of Data Integrity

Another responsibility of data product teams is to manage data definitions, accessibility and availability, ensuring data integrity. They have to make sure that a data product's creation is an iterative process, defining requirements, preparing data and then disseminating it as needed.

Unraveling Data Architecture

Understanding Data Architecture

Data architecture is pivotal for businesses. It's like a network of pipes that channel data from storage areas to the places it's needed. If it's poorly implemented, businesses may find accessing and analyzing data challenging. However, a sound data architecture encourages swift creation of reusable data products and ensures easy access to data.

Navigating Archetypes

Typically, there are five core data architectures, each with distinct strengths and weaknesses. These include the data lake, cloud-based data warehouse, lakehouse, data mesh, and data fabric. Notably, the major public cloud providers' infrastructure can hasten the introduction of data capabilities yielding considerable productivity benefits.

Effective Design Principles

Designing a data architecture involves a few vital principles. The starting points should be small, concentrating on the essentials. Maturity should envelop the complete data lifecycle. Critical too is the flexibility of data to allow exploration and support digital utilization. The architecture should evolve, integrating the best available components. A semantic data layer that aligns with the business data realms enhances reliability and quality.

Mastering Data Management

Smart Data Organization

Effectively organizing data has a large impact in maximizing its value. Key to this is the data operating model, encompassing organization, talent and culture, tooling and DataOps, governance and risk. Central to this operation is the decision on how much centralization is needed.

Critical Roles in Data Stewardship

The implementation of a data-driven culture warrants the necessity of roles like data domain stewards, data product owners, and data quality analysts. These roles perform vital functions in data management.

Necessity of DataOps and Governance

DataOps tooling, fueled by agile principles, helps cut down development time and upscale data quality. Governance stands as a pillar ensuring data's reusability and its compliance to regulatory requirements, thus prompt innovation.

Navigating Digital Solution Adoption

Addressing Digital Woes

Surmounting challenges during implementation and user adaptation of digital solutions is crucial for businesses. The full-circle management, right from development to acceptance, is key. Digital solution adoption involves fitting it seamlessly into user workflow and making necessary change interventions to encourage its use.

Adapting Business Models

Compatibility with different business models is essential for deploying digital solutions. Changes in processes, performance management, and organizational skills, while accounting for solution interdependencies, become inevitable. Additional support in the form of an adoption team - adept in change management and communication, accelerates successful implementation.

Power of Adoption Team

Demonstrating this approach, an insurance business employed an adoption team to encourage digital and analytics solution use, subsequently achieving significant top-line growth. Through targeted interactions, Freeport-McMoRan ensured the mining industry successfully adopted their solutions, yielding enhanced productivity and stability.

Maximizing Impact with Solution Scaling

Scaling for Widespread Impact

Expanding a solution's adoption for broader reach can be pretty complex. This includes a careful determination of what solutions to extend and where. Additionally, the order of execution is key when planning its deployment. Different modes of scaling, like linear and exponential waves, and 'big bang' scaling may be adopted.

Packaging for Efficient Use

The idea of 'assetization' is also crucial. It involves bundling digital solutions into compact modules or assets for further utilization. It emphasizes the significance of managing the deployment process, technological elements, and personnel to ensure faster and effective rollout of solutions.

Adaptation in Varied Scenarios

Digital solutions can be constructed and adjusted according to necessity, ranging from individualized to completely uniform designs. Efficient and well-structured assetization calls for solid funding models and incentive techniques, as shown via an energy firm, Vistra's AI deployment for power plant optimization.

Mastering Digital Transformation

Understanding the outcome of your digital transformation is essential, needing the right key performance indicators (KPIs), progress tracking, and a supportive transformation office. The KPIs are usually divided into value creation metrics, pod health metrics, and change management metrics. Each has specific measures like mobile app usage and digital sales for value creation or capability-building progress and employee engagement for change management. To track progress effectively, a stage-gate process is used, covering incubation, delivery, and scaling. Meanwhile, a transformation office supervises the whole transformation, overseeing value capture, tackling obstacles, and maintaining accountability. This office stops once the transformation is part of the new operational model.

Ensuring Trust in the Digital Age

Navigating Risks in Digital Transformation



A wave of AI technologies brings with them risks such as cybersecurity threats and data privacy issues. The challenge lies in creating digital trust, a foundation built on secure data, airtight cybersecurity, and transparent AI usage. Successful leaders in this realm tend to face fewer issues and often outperform their peers.

The Consumer View on Digital Trust



Digitally informed consumers value trust nearly as much as competitive pricing or swift delivery. Strong digital trust practices protect businesses from bad data and AI-related incidents and can even offer a competitive edge.

Building Trust: A Multi-Step Process



To foster trust, companies need to initiate a clear sequence: evaluate risks based on potential impact, reassess and update relevant policies, and operationalize these policies into everyday practice. This final step requires the right tools and talent to automate risk control and promote a culture of responsibility.

Forging a Digital Culture

Digital Transformation Rooted in Culture

Embracing a digital and AI transformation within a business environment is deeply linked to culture. Successfully nurturing a digital culture relies on leadership attributes, like customer focus and a collaborative mindset. It is also heavily influenced by actions, skills, and incentives within the organization.

Elevating Leadership through Learning

Digital transformation is also about upgrading leadership styles and understanding. Leaders can glean insights from visiting tech-focused companies and through digital skills training. This helps them navigate a digitally driven ecosystem. Additionally, implementing fresh leadership programs helps instil a culture of continuous learning.

Up-skilling and Reskilling: The Way Forward

Ensuring that all employees have the skills required for the digital shift is essential. This can be achieved through wide-ranging learning programs and reskilling for key roles. Often, this learning process can lead to higher performance levels or staff reshuffles, but ultimately results in a fully capable and digitally literate workforce.

AI Boosts Copper Production

Tapping AI for Productivity

Copper mining company Freeport-McMoRan leveraged an effective AI program, the 'Americas Concentrator', to amplify copper production. Using big data and agile practices, and without any significant capital investment, production was ramped by a considerable 5%.

Role of Leadership

A critical key to the program's success was the proactive role played by the company's management. They not only established the necessary data infrastructure but also took the lead in capability building and promoting the new process.

Potential Upscale Benefits

Envisioning the ML/AI's future potential, Freeport plans to scale up this initiative across their mines. This could lead to a productivity boost of 125,000 tons per day, translating into substantial revenues.

Digital Evolution at DBS

Embracing a Start-Up Mindset

DBS, the leading bank in Southeast Asia, started a digital transformation to cater to technology-driven customers. The CEO of the bank prompted the company to adopt the strategies of tech giants like Google, Facebook, and Amazon.

Revolutionizing Banking Experience

With the goal to make banking seamless and joyous for customers, DBS focused on crucial customer journeys and formed a Customer Experience Council.

Adoption of Modern Platform Systems

They adopted a platform-based business model, enhanced their technological manpower, and invested in automated technologies and cloud services.

Leveraging AI for Personalization

The bank then utilized data analysis, artificial intelligence (AI), and machine learning (ML) to customize experiences and increase employee retention. This comprehensive transformation led to high use of their digital resources and multiple global awards.

LEGO's Digital Revolution

Embarking on a Digital Journey

The LEGO Group started a digital transformation to protect their heritage in a fast-paced digital age. Their initial focus lied on enhancing their systems and adopting agile methodologies for their tech teams. However, they realized a more radical reshaping was necessary, touching everything from customer interaction to global supply chain management.

Transforming Into a Tech Leader

A meticulously planned roadmap was developed, and business capabilities were divided into unique domains. They pinpointed the technology, data, and skills needed for each. An operational model was also embraced, making teams responsible for delivering specific solutions. Furthermore, data ownership and product teams became essential pillars in their transformation.

Future of Play in Digital Space

Efforts to modernize applications and systems were driven, with a focus on scalability and global usability. A proactive approach was adopted to attract engineering talent. The strides made have led to improved online experiences, extended building experiences, and partnerships exploring the future of play in digital domains and the metaverse.

The Essence of Digital Transformation

Embracing Digital and AI Revolution

Adopting a holistic approach to digital transformation, Rewired presents a guide that spans talent nurturing, business model refinement, technology application, and data incorporation. This shift extends beyond mere upgrades, reaching into all facets of business operations.

Reimagining for Digital Success

The book underscores the need to redefine business strategies aligned to the potential of AI, data, and advanced analytics. It shares case studies and research illustrating the scope and depth of this transformation, emphasizing digital innovation as a competitive asset.

Accelerating Transformation with Insights

Rewired presents industry leaders with actionable insights and frameworks, enabling digital enterprise evolution. It outlines the intricate steps of transformation, emphasizing differentiation and courage in delivery as key to leveraging technology for meaningful business impact.

Understanding Content Safeguards

Careful Copyright Guidelines

There's tight copyright guardrails on the book in question, published by renowned publisher John Wiley & Sons. Replication or distribution of this text is barred without explicit permission. Trademarks mentioned are under stringent use restrictions.

Limitations and Liabilities

Both the publisher and the author are clear with disclaimers about the comprehensiveness and precision of the book's contents. Suggestions in the book may not be suitable for every scenario. Readers must reach out for professional advice.

Communications and Other Formats

Contact information is accessible for reader support services. The distributor, Wiley, also offers a variety of book formats, including electronic ones, to cater to multiple reading preferences.

Leveraging Technology for Growth

Key Themes

The actionable insights and techniques in 'Rewired: How to Work Smarter, Live Better, and Be Purposefully Productive in an Overwired World' are on embracing digital and AI transformation. Strategies for transformation include building a talented team, implementing an agile operating model, and making the most of technology for speed and innovation. Another essential point is the importance of embedding data within all aspects of an organization.

Tackling Transformation

As part of transformation, user adoption and business model adaptations are crucial. Performance tracking and risk management also form core parts of a successful transformation strategy, as does understanding the role culture plays within digital transformation. The book offers insight into these through real-life business examples, like Freeport-McMoRan, DBS and the Lego Group.

Blueprint for Successful Digital Transformation

Roadmap to Digital Transformation

A successful digital and AI transformation requires a well-planned roadmap. Lack of planning and misalignment among leaders often lead to delays in transformation. Misunderstandings among leaders, focusing on less important projects, placing technology over people, thinly spread investments and shunting responsibility are common hurdles. But it's never too late for a reset and rethink. Here's a guide to develop and a robust foundation for digital change.

Syncing up the Top Brass

A team that speaks in one digital language, learns from others, shares a common vision and agrees on commitments can drive the company forward. Creating alignment among top leaders is a pivotal first step.

Ambitious yet Realistic Transformation

Choosing the right scope for transformation is vital to avoid failure. It shouldn’t be so small that it lacks impact, nor so large that it becomes unmanageable. Aim for a transformation scale that is feasible yet impactful.

Detailed Roadmap for Accountability

The roadmap shouldn't be merely a plan, but a contract for the C-suite, setting clear accountability and progress markers. Laying out specific tasks including investments, benefits, and maturity points enables smoother transformation journeys.

Harvesting Digital Excellence

Digital Talent: The Backbone of Success

Digital success is ignited by a strong bench of digital professionals within a firm. Rather than scouring Silicon Valley, companies can foster their own digital talent. An environment of growth and development propels this transformation further.

The Long Game of Talent Acquisition

Acquiring the right talent is no quick task. Established companies can and have built a digital talent bank with inspiring agendas, people-centric approaches, and strategic planning to bridge any talent gap.

Fostering Exceptional Tech Skills

Separating top-tier technologists can be a challenge. With focused on-the-job learning, companies can encourage digital talent to grow without overhauling their talent management structure.

Mastering Speedy Tech Innovations

Enhancing Rapid Digital Innovation

It's key to create a tech ecosystem aiding swift and secure digital innovation. The aim is simplifying teams' development and release of digital and AI solutions. A distributed tech environment ensures all teams have access to needed data, apps, and tools.

Utilizing Recent Technological Advancements

Newer tech improvements like APIs, cloud migration, and automation are useful in shaping this environment. Leaders in the digital world need a sound understanding of technology basics.

Unlocking the Power of Data

Data has become a common source of frustration in established companies. Juggling with AI development, many companies dedicate a large amount of their resources to data management. This is due to legacy systems creating data silos and making data consumption and reuse challenging. To resolve this, companies should establish a well-structured data architecture. This is where data products come into play. These are sets of curated data elements, structured for easy consumption by any team within the organization. This build, backed-up by a strong business governance model, reaps efficient data flow enabling quick, informed decisions and the creation of data-driven solutions. This method maximises the value of data turning it into a competitive advantage.

Keys to Driving Digital Adoption

Turning Digital Solutions into Reality

Launching a new digital solution is just the starting point. The real challenge is convincing users to embrace it fully. Oddly enough, it tends to be easier to gather funds for building these solutions than it is to promote their adoption. Pro tip, plan to match your developmental budget for the adoption.

Unveiling Full Potential

For a solution to be beneficial, its technical, procedural, and human issues must be addressed. Then, one could seize its full value. This is achieved through effective change management during the transformation.

The Power of Adjustments

Shifting the business model is crucial if you want to seize the value. This isn't just about the user's needs. It means thoughtfully critiquing your current business model.

Designing for Scalability

Create solutions that are not just effective, but also easy to replicate. This allows your solution to spread across different sectors, markets, or organizational units effectively.

Monitoring Success

Don't assume your solution is working. Establish a systematic process for measuring your success. This involves linking operational key performance indicators (KPIs) to objectives and key results (OKRs). Do it right and track successes and failures with the right tools, and you're golden.

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