Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others by M.R. Covey

A Look into Stephen M. R. Covey's Works

Renowned Figure in Leadership

Stephen M. R. Covey is famed for his insights on trust, leadership, and collaboration. As the co-founder of CoveyLink and the FranklinCovey Global Trust Practice, he influences numerous organizations worldwide.

Impactful Book on Trust

'The Speed of Trust' is Covey's bestselling book. It makes a strong case for trust being not only socially significant, but also a key economic driver. This revolutionary view makes the book a global bestseller.

Significant Role in Business Literature

Covey also put 'The 7 Habits of Highly Effective People' on the map as an influential business book. His experience as the former CEO of Covey Leadership Center testament to his leadership skills.

Blind Faith Atop Everest

Blind Man's Successful Everest Conquest

Erik Weihenmayer, a blind climber, achieved the extraordinary feat of scaling Mount Everest in 2001. A crucial role in this historic accomplishment was played by the collaboration, trust, and open communication exhibited by his team. Their focus on Erik's success over their own personal goals set a foundation of deep trust, which saw them through the expedition's many challenges.

A New Approach to Leadership

Emerging Forces Reshaping Leadership

Today, the traditional, top-down style of leadership doesn't cut it. Disruption, multitudes of choices and a diverse workforce call for new methods. Five key shifts in our world, work, workplace, workforce, and choice demand a leadership style that trusts and inspires its people.

Inspiring Leadership Examples

Satya Nadella of Microsoft and Indra Nooyi of PepsiCo serve as prime models of trust-based leadership. Their focus on relationship-building and collaboration has not only propelled their organizations forward but has also sparked sweeping change in their industries.

Turning towards Trust-oriented Leadership

Being a trust and inspire leader means focusing on developing relationships and creating an environment where people feel valued. This type of leadership optimally taps into people's potentials and is the key to flourishing in the modern, fast-paced world.

Evolution of Leadership Styles

Obsolete Command, New Connection

It's clear: the archaic model of power-based leadership is cracking. Organizations applying dated tactics often find themselves struggling with new challenges. It's a pivot point towards leadership that values engagement, creativity, and team efforts.

Blockbuster: A Cautionary Tale

No one wants to fade like Blockbuster. Its downfall was the inability to embrace digital changes. Netflix, on the other hand, capitalised on the shifting tech landscape, and is a shining emblem of adaptability.

Workplace Trust and Inspiration

Earning an employee's trust is worth its weight in gold. This helps foster company cultures where people feel valued, leading to increased motivation, productivity, and loyalty. Transcending generations, trust and motivation in the workplace transcend generations, resonating with everyone.

Redesigning Office Synergy

Workplaces that live and breathe collaboration and innovation remain at the success frontlines. On the flip side, command and control leadership often suppresses innovation due to fear and miscommunication. High-trust environments encourage risk-taking, transparency, and fruitful collaboration, where variances ignite the creativity and innovation spark.

Rethinking Leadership Styles

Understanding Leadership Perception

In business environments, a misalignment often exists between how leaders view themselves and how their employees perceive them. For example, leaders might believe they care deeply about their teams, but their employees might not share the same viewpoint. This underscores the need for leaders to ensure that their actions align with their intentions.

Trust & Inspire: The Effective Leadership Meta-Style

Trust & Inspire is introduced as the paramount meta-style for fruitful leadership. This style stands in sharp contrast to the Command & Control model. Leaders are suggested to tailor their style to align with their intentions, highlighting that leadership style is adaptable rather than fixed.

The Pitfalls of Micromanagement

Micromanagement is described as an extreme form of Command & Control. Leaders are urged to recognize this and to understand that effective leadership varies across a spectrum. At the end, the text emphasizes that this spectrum is governed by principles, not power or position.

Transforming Leadership Styles

Differentiating Leadership Styles

The text emphasizes the disparity between Trust & Inspire leaders and Command & Control leaders. We learn how the former induce feelings of value and betterment amongst their teams. They also hold a wider perspective of leadership and human efficiency.

Unlocking Human Potential

Trust & Inspire leaders are distinct due to their belief in uncovering greatness within others. They perceive individuals in their totality, concentrating on their physical, emotional, mental, and spiritual needs. Operating with an abundant mindset, they prioritize caring over competing.

Leadership as Stewardship

These leaders fundamentally view leadership as a service surpassing self-interest. The belief that enduring influence emanates from within and the adoption of a model behavior they expect in others also characterize them.

Leading by Example

Trust & Inspire leaders embody the principle of 'going first', inspiring others through their actions. This forms a leadership paradigm that shapes their actions. By aligning their actions to their beliefs, these leaders manage to maintain their authenticity and integrity.

Real-life Leadership Illustrations

The text shares stories of Trust & Inspire leaders like Jonathan, a CEO appointed due to his leadership style, and Fred Rogers, who pioneered racial equality in children's television which effectively demonstrate these principles in action.

Emulating Leadership Virtues

Emulating Ideal Leadership Traits

Leadership isn't only about guidance but the inherent behavior of an individual that inspires others. Demonstrating credibility and moral authority enhances your ability to influence. To model the values you espouse, it's important to exemplify both character and ability.


Authenticity Inspires Trust

Honesty, humility, and the ability to accept and show vulnerability are key aspects of a leader's authenticity. Displaying authenticity, along with allowing yourself to be vulnerable, facilitates trust and inspiration among the people you lead.


Empathy and Performance are Integral

Building trust and understanding requires empathy. Not forgetting that, trust in leadership is earned through actions, credibility, and overall performance. These virtues need to be lived and not just preached to foster a positive and inclusive culture.

Trust: The Essential Leadership Trait

Trust in Leadership Matters

Trust is a critical element of leadership that significantly influences outcomes. Leaders need to distinguish between trustworthiness and the ability to extend trust to others. While many leaders are reliable, extending trust proves more challenging.

The Art of Extending Trust

Trust is a delicate balance. It is not just earned; it must also be given. Establishing 'smart trust' means achieving that equilibrium. Specific actions, like setting clear expectations and promoting accountability, contribute to building trust.

The Benefits of Trust

When leaders place trust in their teams, the results are improved performance, growth, and a reciprocal sense of trust. The initial step always falls to the leader to extend trust, aiming to become a 'Trust & Inspire' figure within their organization.

Inspiring Leadership Unleashed

The Power of Inspiration

The significance of inspiration as a strategic tool for leaders is explored here. Inspiring others goes beyond mere motivation or engagement - it's a desired quality from leaders according to individuals. Poor managerial figures have a damaging effect on team morale and personal satisfaction, accentuating the need for leaders who can truly inspire.

Creating Connections for Inspiration

Forging connections on three levels - with oneself, in relationships, and within teams, is endorsed as a pathway to inspire. The importance of fostering a sense of belonging to a purpose is highlighted. This gives insight into how leaders can awaken inspiration by establishing meaningful connections and ally themselves with a purpose.

The Learning Curve of Inspiration

Lastly, leadership isn't just about managing; it's about inspiring others too - a skill that can be learned. Leaders can draw on the inherent desire for purpose, meaning, and contribution in their teams to cultivate an environment that encourages both personal and professional growth.

Stewardship Agreements: A Powerful Tool

Meeting Goals While Building Trust

Great leaders manage to accomplish tasks and build relationships simultaneously. Stewardship agreements, with their ability to lend clarity and extend trust, are an excellent tool for leaders to achieve both these key aspects. They effectively blur the line between being task-oriented and people-oriented.

Five Pillars of Stewardship Agreements

Every stewardship agreement is supported by five elements: the stipulated results, clearly laid out guidelines, resources required, mode of accountability, and penalties, if any. These agreements ensure all participants share a thorough understanding of their responsibilities and the expected outcomes.

Promoting Trust and Autonomy

These agreements are based on trust and self-accountability. They signify a change in leadership style from command to inspire. Stewardship agreements enable improved performance by instilling a sense of empowerment in individuals, and can be implemented across diverse settings, from remote workforces to two-party agreements.

Redefining Strength in Leadership

Confronting Leadership Misconceptions

Trust & Inspire leadership is often misunderstood as weak and unstructured. However, it's not about losing control or vision. This leadership style doesn't lack firm expectations and accountability. It's neither wishy-washy nor indecisive. It's not about easily influenced or solely focused on emotions or consensus. Trust & Inspire leadership is about balancing control and flexibility.

Powerful Examples of Leadership

The text provides several illustrative examples of this leadership style. It discusses how King Arthur's roundtable innovation sparked teamwork and innovation, proving Trust & Inspire leadership can lead to better results. Starbucks, maintaining a clear vision while evolving, reaffirms this observation. Also, through a personal parenting experience, Covey shows how Trust & Inspire principles can be applied in day-to-day life, fostering growth and potential.

Overcoming Leadership Obstacles

Snapshot of Leadership Dilemma

The main hang-up with adopting a 'Trust & Inspire' leadership approach can be the prevailing notion that it will not work in a specific setting. The text acknowledges these apprehensions but stresses that the benefits of this style are universal, extending to every industry, organization, or team.

Source of Power for Change

Furthermore, the text veers away from a blame culture and victim mentality, steering towards individual responsibility. It emphasizes our individual power to effect change within our sphere of influence. It stresses that the key to implementing new systems is not to wait for others but to initiate and lead by example.

Exemplifying Impactful Change

Janita demonstrates the power of this. As a mid-level leader within a 'Command & Control' culture, she decided to apply the Trust & Inspire approach within her team. Her successful results and her influence eventually instigated a culture shift within the entire company.

The Shift from Control to Trust

Breaking Free From Fear

Leaders often fear the loss of control, hindering the shift from a command to a trust and inspire culture. However, control is an illusion. Surprisingly, embracing principles and extending trust brings better control than following rigid rules.

Trust Empowers Teams

The true power lies in extending trust to employees. This approach fosters commitment and increases engagement. Companies like Nordstrom and Netflix demonstrate success through high-trust cultures.

Smart Trust: The Key To Overcoming Fear

The fear of losing control can be overcome by adopting smart trust and developing an environment of trust and inspiration. High-trust cultures prove that the risk of a Command and Control style outweighs the potential pitfalls of embracing new tactics. Through this, leaders can better balance risk and return.

Embracing Lost Control for Greater Outcomes

Discovering Freedom in Letting Go

The tight grip of control can limit creativity and growth, in work, relationships, or volunteering stints. Learning to loosen the reins may seem scary, but it can lead to inspiring results. Trust and Inspire leaders approach this by allowing room for mistakes, focusing on learning and fine-tuning.

Impacting Change Through Trust

An atmosphere of trust can ignite great potential in others. This encouraging environment promotes growth and experimentation. Welcoming failure forms the basis for newfound creativity and independent decision-making.

Redefining Rules for Enhanced Trust

In the business world, changing outdated policies can inspire trust and empowerment. For instance, a grocery store that eliminated a strict refund policy encountered massive growth. This highlights how letting go in various aspects can lead to positive transformations.

Ego and Leadership Pitfalls

Collaboration Inhibited by Ego

In Stephen Jeffreys' exploration on effective leadership, he uncovers a common problem; leaders believing they are the smartest in the room. This mentality often results in suppression of new ideas and demotivation in the workspace. Leaders unwisely create this problem when they frequently choose their own ideas over others.

Leadership Requires Humility and Respect

The remedy, Jeffreys suggests, is for leaders to adopt humility. Leaders need to be aware of their strategies and approaches, ensuring they aren’t conveying an image of superiority. They should value and respect all ideas offered and the individuals who present them.

Keys to Success - Listening and Growth Mindset

Moreover, crucial skills for any successful leader include the ability to listen actively and embrace a growth mindset. By prioritizing these qualities, leaders foster a sense of innovation, helping the team to reach their highest potential while cultivating a complementary and cooperative environment.

Embracing Personal Transformation

Redesigning the Self

Often people are grounded in a belief that they are static, immovable in personal behavior and identity. Despite this, the potential to reinvent oneself, a concept called "rescripting", exists. This powerful tool can help turn past hinderances into a catalyst for positive change.

Success Stories of Rescripting

Take April Wensel, once a self-described "jerk programmer", who became a compassionate leader in her industry. Another example is Ralph Stayer, evolving from a controlling boss, to a more trusting and inspirational figure. Even Andy Pearson, after retiring, successfully altered his direction to embody more nurturing leadership tactics.

Transition Cycle in Leadership

The potential to rescript implies something profound: we are captains of our own personal journey. Discarding the rigidity of previously defined identities allows us to adjust to the changing landscapes of our lives, opening the door to innumerable opportunities.

Unleashing Greatness through Trust

Harnessing Potential in every RoleJonathan Horton's parents saw his potential for greatness with something as simple as climbing a pole. Like them, we can influence positive change, regardless of our role - be it in family, work, or community. The key lies in adopting a 'Trust & Inspire' style. Revolutionizing Parenting with Trust In parenting, the 'Trust & Inspire' approach lets us see and develop our child's potential instead of trying to control them. Compliance being the focus of traditional parenting, this approach dovetails growth and empowerment, fostering greatness.Fostering Positive Learning Environments Teachers significantly impact students' lives. They can be 'Trust & Inspire' leaders, eliciting potential and fostering positive learning environment. The command and control style, on the other hand, limits teachers and hampers student growth. Maximizing Potential in Professional Spaces Even in professional spaces, adopting a 'Trust & Inspire' approach makes a difference. Coaches, lawyers, religious and military leaders, among others, can inspire the best in those they serve. Transitional figures, like the bishop in Les Misérables, can alter life trajectories by believing in potential and inspiring greatness.

Modern Leadership Transformation

Evolution of Leadership Styles

The old ways of leading don't work anymore. There's an increasingly vital need to move away from command and control leadership - where orders are given without question. Instead, trust and inspiration should drive modern leadership.

Impacting Success with Trust

Exemplifying this shift, Microsoft's transformation under Satya Nadella's leadership shows how trust-based leadership can significantly affect a company's success.

Overcoming Fear and Ego

Barriers like ego and fear can hold back the successful application of trust and inspire leadership. These obstacles must be conquered to effectively lead in the modern world.

Broad Applications of Trust Leadership

Not restricted to just corporate environments, the power of trust-based leadership can be harnessed in various aspects of life such as parenting, teaching, or coaching.

Trusting Inspiring Leadership

Difference in Leadership Styles

Leadership style can vary between 'Trust & Inspire' and 'Command & Control'. Leaders who practice trust and inspiration have a more profound effect on their subordinates, fostering an environment of accountability and inspiration. They build trust on a one-to-one basis while inspiring the masses.

Authentic Leadership and Its Barriers

The role of authenticity and purpose in leadership is vital. However, fear and a perceived loss of control can pose serious obstacles. Overcoming these barriers is essential for a leader to inspire trust and guidance.

Enhancing Leadership through Communication

Good leaders also recognize the importance of communication, listening and mentorship. They see stewardship as a crucial aspect of leadership, formulating an organizational culture that motivates and inspires over mere command and control.

Revolutionizing Leadership Via Trust and Inspiration

A New Dawn in Leadership

In a significant shift from traditional leadership approaches, the 'Trust & Inspire' style comes into focus. This involves recognizing potential in others and fostering conditions for their growth, as opposed to 'Command & Control' style which has a constricting effect. This resembles the ability of Death Valley to bloom when given just the right conditions, pointing to the dormant potential within people.

The Outdated Leadership Style

The old 'Command & Control' leadership, holding back and regulating people's potential, has been experienced negatively by many. This outdated methodology emphasizes control rather than enabling individuals to reach their full potential. It's critical to understand that the landscape of leadership has greatly changed, requiring ushering in of new paradigms.

Road to Fulfillment

'Trust & Inspire' methodology is a road towards success and fulfillment, as it unlocks the best in individuals and teams. It reminds us of the role trust and inspiration play in motivating individuals to contribute meaningfully. The transformation is nicely captured in the personal story of how a simple act of trust and inspiration led a boy to take pride and responsibility in maintaining his family’s yard.

Embracing Trust & Inspire Leadership

Transforming Leadership Styles

The essence of Part Two is the evolution into a 'Trust & Inspire' leader. It shares practical steps to transition away from a 'Command & Control' style. It highlights the foundational beliefs of a 'Trust & Inspire' leader that are rooted in enduring, influential principles.

Components of Trust & Inspire Leadership

This type of leadership involves these three stewardships: Modeling who you are, Trusting in how you lead, and Inspiring through connecting to your 'Why'. Collectively, these make a leader who truly inspire their followers.

The Multidimensional Trust & Inspire Leader

Quite a number of leaders tend to be one or two-dimensional, lacking in some stewardships. However, 'Trust & Inspire' leaders are all-rounded, embodying all three stewardships: modeling, trusting, and inspiring, leading to a richer personal and professional life.

Overcoming Barriers to Inspirational Leadership

The Hurdles To Leadership Transformation

The path to becoming an inspire and trust leader is often dotted with obstacles. Common roadblocks as highlighted here include the mindsets of 'This Won't Work Here', Fear, 'I Don't Know How to Let Go', 'I'm the Smartest One in the Room', and 'This Is Who I Am'. These barriers are not insurmountable and can be conquered with the right attitude, skills, and applicable tools.

Surmount Barriers With the Right Tools

Overcoming these limitations requires a well-stocked arsenal of the correct mindset, skill set, and tool set. Significantly, acknowledging the need for change marks the first step towards transformation. Furthermore, persevering past these challenges unlocks higher team performance, unbridled energy, and a joyous work environment, leading to personal and organizational evolution.

Leadership Transformation for Today's World

Embracing Trust & Inspiration

Stephen M.R. Covey's 'Trust & Inspire' focuses on a revolutionized approach to leadership. He acknowledges the modern world's need for leaders who foster a sense of trust while motivating their teams to exceed expectations. This book is an insightful guide for business leaders.

Empowerment & Freedom: The New Leadership Pivot

'Trust & Inspire' shifts the focus from a usual Command & Control model of leadership to a Trust & Inspire model. Covey emphasizes the role of trust as the foundation of successful relationships and effective teams. He advocates for leaders to provide team freedom, empowering them to tap into their full potential.

Trust & Inspiration: Cornerstone for Innovation and Growth

In his book, Covey underlines the power of trust and inspiration in creating an environment of innovation and substantial growth. He explains how this leadership transformation has a positive, exponential impact on both individuals and organizations. Trust & Inspire leadership offers practical strategies, principles, and tools leaders can use to elevate their teams.

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