Nonie Baker, born into a rich Quaker house in 1917, would eventually transform into Nonie Wintour. Her father, a lawyer and professor called Ralph Baker, set up a fund to support his descendants. At Cambridge University, Nonie met her future partner, Charles Wintour. They bonded over a shared love for writing and journalism.
The onset of World War II led Charles to join the military and Nonie to follow him to London. In an unusual move, Nonie agreed to let Charles have an affair while away at war. This decision highlights their unconventional relationship.
Charles and Nonie grew their family with four children─ Gerald, James, Anna, and Patrick. However, they suffered a devastating loss when ten-year old Gerald died in a car accident. This tragedy had a deep impact on the entire family.
Despite personal loss, Charles’s professional life thrived. His dedication to work impresses his boss, Lord Beaverbrook. He advanced in his journalism career, eventually becoming the editor of the Evening Standard. Charles's passion for journalism no doubt influenced his daughter Anna's career path as well.
London saw a major cultural shift during the 1960s with fashion playing a pivotal role. The rise of chic boutiques offering innovative styles saw women embracing trendier, bolder outfits. A notable contributor to this change was fashion illustrator, Barbara Hulanicki, who launched the iconic boutique, Biba.
Anna Wintour held a strong passion for fashion, keeping herself updated with the latest trends through popular magazines and harboring an aspiration of standing out with her fashion sense. She sought to express herself distinctly despite being confined to a school uniform.
Personal turmoil marked Anna's early years with her parents' relationship souring and the loss of her brother. A basement apartment became her refuge from the domestic strain. Coupled with the disenchantment with academia, Anna leaned closer to the captivating world of fashion and social outings.
At sixteen, Anna Wintour traded academia for a career in fashion. This went against her parent's educational focus and her sibling's university pursuits, which made her feel like the family's black sheep.
Anna Wintour's journey in the fashion world started as an entry-level assistant at Harper's Bazaar. Her early foundation in the fashion industry was laid in this period, thanks to her ability to select clothes and organize shoots efficiently, thereby impressing everyone.
Despite not standing out due to her last name, Anna made herself memorable through her special talent of discovering gifted personnel. Alongside, her iconic look, marked by her constant sunglasses, was born out of a need to protect her sensitive, nearsighted eyes.
At Harpers & Queen, Anna started to evolve her unique point of view related to fashion and editorial work. Even though, her fashion choices didn't win her boss's approval, her talent was undeniable, leading her towards the prestigious career path that awaited her.
At 25, Anna Wintour touched down in New York with no job commitment. Getting her foot in the door as a freelancer, she undertook a reshot assignment for Vogue that saw no publication. Despite the rocky beginning, Anna fostered an affection for her newly adopted city.
This job at Vogue ushered her into a role at Harper's Bazaar that came up short on creative latitude. Her European flair resulted in a clash with editor Tony Mazzola, culminating in a dismissal. Despite these setbacks, Anna reshaped this early adversity by metamorphosing into one of the preeminent fashion editors globally.
Anna Wintour found New York a catalyst for her ambitions, despite the setback of her first job derailing due to management hiccups. Coincidentally, her parents' troubled union also dissolved at this time. Accepting their divorce, she picked up the pieces and forged onwards.
Next, Anna embraced a fresh chapter at Viva, a feminist magazine from the Penthouse family. Despite the magazine's rocky journey, plagued by financial difficulties and an ultimate demise, Anna thrived, gaining critical experiences that fortified her abilities in the industry.
At work, Anna grappled with Kathy Keeton, girlfriend of Guccione, who held the magazine's reins. Yet, against all odds, her incredible feats at Viva amplified her reputation in the industry, capturing the attention of other media players.
Anna's personal life saw significant shifts during this time. The end of her parents' marriage coincided with unemployment, mounting pressure on her emotionally. Nonetheless, a budding romance with Michael Zilkha brought glimpses of joy amidst work-related struggles.
Anna Wintour starts working at Savvy magazine, after globetrotting with her friend, Esteban. Back in New York, her approach to fashion clashes with the magazine's focus on executive women. She insists on featuring real people and affordable fashion, which doesn't sit well. The criticism, however, doesn't deter her resolve.
Despite facing flak for her creative choices, Anna manages to stick around by convincing the editor. Even while battling controversy and her pages being labeled as unaffordable, she seeks better job opportunities. So, what seems a challenging journey at Savvy is actually paving the way for her future.
When Anna first started at New York magazine, she stuck out like a sore thumb. Mistaken for a boy and widely distant from her colleagues, she didn't exactly blend in. Despite facing alienation, she carves her identity through unique fashion story ideas and a businesslike demeanor.
Anna's hard work paid off when she catches the attention of Vogue's editor-in-chief, Grace Mirabella. After expressing her desire for Mirabella's job, she's left with an impactful impression. Her standout work also piques the interest of Alexander Liberman, the editorial director at Condé Nast.
Amid a tumultuous personal life, including a rocky relationship and affair, Anna finds support in David Shaffer. Eventually, she accepts an offer from Vogue with her trusty assistant, marking the start of a remarkable professional shift.
In the book, we learn about Anna Wintour's starting phase at Vogue, tackling renovations to a MacDougal Street townhouse. Her professional demeanor at work wrote her an ambiguous role before her ambition to revolutionize the magazine became evident.
As Anna introduced unique ideas to Vogue, like hiring prominent photographers and conducting artistic fashion shoots, she faced backlash. However, her determination to bring a cultural dimension to fashion remained steadfast.
The narrative also gives us a peek into Anna's personal life. Her simple, daytime wedding to David Shaffer was a reflection of her natural propensity to shy away from attention.
Anna Wintour assumed the helm of a successful but outmoded British Vogue with an ambition to revamp it. Aspiring to make it relevant for working women, she sought to offer applied fashion guidance.
Her progressive ideas divided staff members between those who resented changes and those yearning for a fresh approach. Unwavering, Wintour initiated substantial alterations and dismissed several long-standing employees.
Despite facing censure and sparking some controversy, her decisive leadership lead to the burgeoning success of British Vogue.
While pregnant, Anna Wintour carefully assembles a team for House & Garden in New York. Surprisingly, she ousts Louis Oliver Gropp, the editor of the magazine, without giving any warning. Anna, ambitious to make a name for herself, reinvents the magazine's image. She drops employees, inserting more fashion and celebrity content. The public response to this drastic switch is mixed.
Liz Tilberis, becomes the editor of British Vogue, through Anna's persuasions and strategic decisions, ensuring the magazine's success even after her departure.
Despite reader complaints and subscription cancellations, Anna successfully secures herself a prestigious editor-in-chief role at Mirabella.
In 1988, a significant shift occurred in Vogue's leadership. Anna Wintour replaced Grace Mirabella as editor-in-chief due to Mirabella's perceived insufficient leadership skills and a strained relationship with Condé Nast's owner, Si Newhouse.
The increasing competition from Elle magazine also played a role. Wintour was seen as the best candidate to steer Vogue into a more competitive stance.
This change, although controversial, led to noticeable changes aligned with Wintour’s vision for Vogue. She formed a unique team and led significant personnel shifts, paving the way for a new era in fashion journalism.
Anna Wintour's reign over the fashion world, particularly her knack for setting trends, is highlighted in The September Issue. Her commitment to detail and selectivity has rendered 'the in thing' a symbol of exclusivity, thus, adding weight to its appeal.
Blending her work with social interactions, Anna uses her soirees as a window into the world of Vogue. She tactfully arranges her seating to spur fascinating dialogues, thereby animating the soul of Vogue amongst her guests.
Anna adroitly utilises Vogue’s clout to anchor initiatives like Seventh on Sale, underlining her dedication to benevolent causes and, thus, elevating the magazine’s stature.
Her pursuit of flawlessness, however, has at times, clouded her judgment, notably in terms of the diversity represented on Vogue's covers. This tunnel vision also manifests in her management style where she tends to favour certain individuals, sometimes at the expense of others' hard work.
In this intriguing bit, we learn about Anna Wintour, Vogue's editor-in-chief, who seamlessly combined work and holiday. Her constant work resulted in housekeepers reporting on vacation, proving her consistent commitment. In addition to this, we get to know how Anna went the extra mile to design a private garden as her husband's birthday present, only to have it decimated by their puppy.
Despite her grueling work schedule, Anna valued her children and committed considerable time to them. From escorting them to school to establishing meticulous no-TV policies, she actively participated in her children's lives. Instead, she encouraged her children to read and partake in cultural events, illustrating a unique parenting style.
Through anecdotes from her assistants, we discover Anna's stringent job demands — a classic case of a boss expecting their assistants to predict their needs. While some may view this work ethic as stern, assistants admired Anna and perceived the position as an excellent opportunity.
Anna's story further unfolds her significant contribution to digitalizing Vogue. Her drive to keep the fashion magazine contemporary led her to venture into online platforms. This strategic move demonstrates her forward-thinking leadership and aspiration to utilize digital media.
In 1995, Anna Wintour shone brightly as the host of an extravagant bash dubbed the 'Party of the Year' at the Metropolitan Museum of Art. Adorning an Oscar de la Renta ensemble, her guest list included fashion luminaries like Naomi Campbell and Kate Moss. Breaking the norm, Anna insisted her own personnel run the show. Crucially, the event was significant to the Costume Institute and its chief curator, Richard Martin. The party also marked the return of Anna's friend, Andre Leon Talley, to Vogue.
Odell paints a vivid picture of the fashion world's financial wheelings and dealings, specifically focusing on Anna Wintour's reign at Vogue. Highlighting her rapport with Si Newhouse, Condé Nast's owner, it reveals the power dynamics at play within the glossy pages of the magazine.
Vogue faced tough competition in the early 90s. With rival magazines like Harper's Bazaar and Elle vying for attention, Wintour needed to strategize. The hiring of Ron Galotti as the publisher was one significant move to maintain Vogue's leading status.
Wintour’s determination to revolutionize Vogue led to decisions that sparked controversies. Her emphasis on diversity and celebrity cover features was met with criticism, yet they signaled bold new directions for the fashion publication.
The story wraps up with the portrayal of Wintour's role in launching Vogue.com, signifying the magazine's endeavor to keep pace with the digital age and further solidifying its place in the ever-evolving fashion industry.
Anna Wintour decides to personally control her narrative by agreeing to a cover story on her recent breakups. Impressively, she insists on choosing the accompanying cover photo's photographer. This move underlines her dedication to control her public perception.
Public attention is drawn to Wintour’s newfound love interest, Shelby Bryan, as their relationship surfaces. Despite the complexity of their personal lives, they continue to enjoy their weekend getaways.
Undeterred by her personal predicaments, Anna takes charge of the Costume Institute’s annual gala as well as Met Gala. Her focused dedication results in successful fundraising for the museum, showcasing her impeccable role as a fashion ambassador.
Anna Wintour, keen on expanding Vogue's influence, focused on Style.com, an online platform. Despite having limited control, she ensured that the website echoed Vogue's style and quality. Recognising the need for expertise, she brought in Candy Pratts Price, previously of Vogue, as fashion director. They saw potential in creating an online magazine for Mac users, expanding beyond mere runway slideshows. Despite all this, Vogue's main interest in Style.com lay in its fashion reviews.
Anna saw the internet's potential for event promotion as well. Stephanie Winston Wolkoff, an event-planner for Vogue, handled responsibilities like the Met Gala, with tables sold to celebrities and designers, all vetted by Anna. Notably, Donald Trump was a frequent attendee, contributing sizably to Vogue-supported charities. These events leveraged the digital platform's reach, raising awareness and creating buzz.
Amidst the 9/11 attacks, Anna took a stand on continuing work as a sign of resilience against terrorism. Following her lead, despite the trauma, the Vogue staff returned to work. The magazine engaged in charitable acts for first responders and stuck to its event schedule. A spring fashion preview was organised, featuring an American flag theme, a tribute to the fashion season cancelled due to 9/11.
Vogue magazine, iconic in the fashion world, finds itself in troubled waters post-9/11 with falling ad revenues. Its standing is notably hit when revered brand Giorgio Armani pulls all ads. However, with the arrival of Tom Florio, the new publisher from GQ, there is hope for some much-needed reformation.
Florio and Anna Wintour, the editor-in-chief, decide on a more honest approach towards brands, with the goal of repairing Vogue's tarnished image. Despite their efforts, the magazine’s relationship with the fashion industry is still rocky. However, Florio manages to rescue their vital partnership with Armani.
The impact of the best-selling novel 'The Devil Wears Prada', believed to depict Wintour, leaves her staff feeling bitter. Remarkably, Wintour remains unperturbed and carries on protecting and improving Vogue. More successful is her deepening bond with film producer Harvey Weinstein, despite a complicated Vogue cover featuring actress Catherine Zeta-Jones and Renée Zellweger.
Anna Wintour transformed Vogue into a colossal magazine, projecting her extensive influence on fashion and philanthropy. Vogue's evolution was marked by the birth of Men's Vogue, Teen Vogue, and Vogue Living, each carving out its own niche despite skepticism.
Teen Vogue was initially viewed as too luxurious, too similar to its parent magazine. Men's Vogue was met with skepticism, its target demographic identified as men with an affinity for style. Despite these hurdles, each publication found its place and flourished.
While her controversial remarks about gay audiences stirred criticism, Anna's rising celebrity stature was further cemented by The Devil Wears Prada. This cinematic portrayal etched Anna's iconic image deeper into popular culture, making her unmissable in the fashion and media industries.
It all started with R.J. Cutler wanting to create a documentary on the Met Gala. However, the idea got rejected, propelling him towards making a film about Vogue's September issue. But he only agreed to do so if Anna Wintour did not have the final say in editing. Despite hiccups like Grace Coddington finding Cutler's crew a nuisance, they started filming in 2007, capturing genuine moments within the Vogue office.
The year 2007 proved important for Vogue as Cutler's film turned out to be successful, catapulting the September issue as the largest in Vogue's history. But the road wasn't easy. Vogue faced financial hurdles due to the euro and dollar exchange rate, which led them to adopt cost-cutting measures. Yet, despite these challenges, the documentary's story covered many facets - from Anna Wintour's meet with the CEO of Liz Claiborne to discuss a potential deal, to establishing Vogue's own online video site - ShopVogue.TV.
Had Cutler known, he might have included the controversy surrounding the April 2008 issue's cover, featuring LeBron James. It was criticized for reinforcing racial stereotypes. In the same year, the financial crash further raised obstacles for the industry, causing Men's Vogue to shut down and marking a significant turning point for the media industry, including Condé Nast.
Anna Wintour became renowned for her involvement in 'The September Issue,' which fetched mixed reviews from the Vogue team. Concurrently, she was involved in Fashion's Night Out, a venture that wasn't successful and was soon abandoned due to theft and poor sales.
A controversial choice was when Wintour featured Asma al-Assad, Syria's President's wife, in a Vogue issue. This decision garnered a lot of criticism and tainted her relationship with Joan Juliet Buck.
Anna endeavored into politics by fundraising for Barack Obama's campaign. Although her aspirations to become an ambassador in France were crushed when Hillary Clinton advocated for Marc Lasry.
Anna Wintour stepped into the role of artistic director at Condé Nast in 2013. Although she had proven her competence at Vogue, doubts lingered about her ability to oversee Condé Nast's diverse magazine roster. Her job required fostering the visions of various editors, a stark contrast from pushing for her unique vision.
In this declining print magazine era, Wintour faced the arduous task of maintaining quality amid cost reductions. Despite earlier budget slashes, Condé Nast's finances continued to dwindle. Although met with backlash, Wintour's appointment was somewhat cushioned by the industry's downturn.
Wintour stirred controversy when she put Kim Kardashian and Kanye West on Vogue's cover. But, it depicted her understanding of the shifting cultural milieu and her drive to stay relevant. Accused of making Vogue clones out of Lucky and Self since taking over, her radical move echoed throughout the industry when she redesigned Style.com into Vogue.com.
Teen Vogue experienced significant changes, shifting towards inclusivity and diversity, influenced by powerful figures such as Anna Wintour. She had significant sway over the magazine's operations, impacting both its direction and workers' careers.
An important event occurred in 2015 when Teen Vogue launched a cover with three Black models. The cover was acclaimed for its promotion of diversity and inclusivity, a reflection of the magazine striving for progressive storytelling.
Although Teen Vogue's shift towards progressive coverage was successful, it generated friction internally. Anna Wintour's managerial style facilitated a competitive working environment, leading to employee dissatisfaction and yearnings for change.
The Met Gala, branded the 'Party of the Year', skyrocketed in fame and grandeur since its early days in 1995. Managed by Vogue's editor-in-chief Anna Wintour, each year has a unique theme guiding the dressing code for attendees. The hefty price for participation has equally soared, with tables going for at least $200,000, and tickets for a whopping $30,000.
Anna Wintour's meticulous management has seen her face backlash for affiliations with fashion bigwigs accused of sexual misconduct. Her role has also attracted flack as the event takes on an exaggerated costume party semblance, departing from its origins as a fashion showcase.
Wintour's support for designers like Georgina Chapman in the wake of her husband’s scandal sparked controversy. Regardless, the Met Gala continues as a pivotal and much-awaited event in the fashion world, proving it's more than just a fundraiser.
Anna Wintour's meteoric rise in the fashion world began at Harper's Bazaar alongside Willie Landels. Progressing to the role of Fashion Editor at Viva magazine, she'd prove her unique style, even though the magazine would later fold. Ascending the ranks at Savvy magazine as Creative Director, her reputation for directness and exemplary work ethic began to take shape.
Securing her dream role at Vogue followed her meeting with then Editor-in-Chief, Grace Mirabella. Wintour's presence was immediately felt as she personalized her workspace and brought in her own clothes. Appreciation for her directness, painstaking attention to detail, and unrivalled fashion sense won the respect of her peers.
Assuming the reigns as editor-in-chief in 1988, Wintour proved a decisive leader with a sharp eye for fashion. Not one for the status quo, she instated new rules and high standards, including banning specific flowers and gum chewing. Her relentless pursuit for excellence was evident as she courted high-profile advertisers and created iconic covers.
Known for extravagant parties that raised millions for causes like AIDS research, Wintour infused her role with benevolent glamour. Committed to a strict work ethic and team of independent thinkers, she navigated Vogue through stiff competition and changes in ad revenue. A paradoxical figure, she won both admiration and criticism. But through it all, she adapted Vogue to the evolving media landscape and solidified her influence in the fashion industry.
Renowned fashion influencer, Anna Wintour, revolutionized the industry with her transformative work at Vogue. Known for organizing monumental events like the Met Gala, she expanded Vogue's global presence significantly. Delving into her personal life, her relationships with friends and family are also highlighted.
Not just confined to fashion, Anna ventured into politics, drawing controversy for featuring Asma al-Assad in Vogue. Despite the backlash, she used her powerful platform to endorse political causes and notable figures, such as Hillary Clinton.
While Vogue flourished under Anna's leadership, it also faced tribulations like the 2008 recession and backlash over 'The September Issue' documentary. Despite this, Anna maintained thriving personal relationships alongside her professional role.
With Anna at the helm, Vogue expanded its digital presence, launching Vogue.com. In addition to influencing Vogue, she also impacted other Condé Nast publications, playing a role in key editorial appointments.
A glimpse into Anna's lavish lifestyle reveals her sprawling Long Island estate. A testament to her work ethic, she is reputed for her detail-oriented approach to editing and visuals at Vogue, birthing an unmatched industry standard.
Alongside her achievements, Anna faced criticism over the lack of diversity and representation in Vogue and the fashion industry overall. A toxic work environment at Vogue in 2020 further sparked discussions about her leadership and decision-making abilities.
During the pandemic's impact on the fashion scene, Vogue's Anna Wintour sprang into action. She formed a fund named 'A Common Thread'. Its purpose? Assist struggling fashion businesses. The result was inspiring, raising over five million dollars for the fashion community in need.
Anna, like many, had to switch gears to working remotely when the pandemic hit. Moderating her lifestyle, she took a pay cut and shifted meetings to virtually, adapting to the new normal.
An intersection of pandemic fallout and social justice awakening amplified societal inequalities. In response, Anna wrote an op-ed supporting the Black Lives Matter movement, openly acknowledging the need for social justice.
Public scrutiny over Vogue's diversity record became a challenge for Anna. Despite critics questioning her leadership style, she defended her position at Condé Nast, remaining a key influencer in the industry.
Anna Wintour rocked the fashion world with her first American Vogue cover. The unconventional blend of haute couture and casual jeans worn by model Michaela Bercu was a clear sign of Anna's unique approach to fashion.
The Vogue cover featuring Oprah Winfrey after a glamorous makeover unveiled Anna's real talent. She boldly portrayed Oprah's transformation, moving away from extravagant displays and sticking to a simple yet impactful poolside portrait.
Anna's presence in the Met Gala, co-hosting with cultural icons like Serena Williams, Harry Styles, Alessandro Michele and Lady Gaga, reflects her significant influence in the fashion industry. The event was a testament to Anna's ability to craft unforgettable cultural gatherings.
Anna Wintour, renowned Vogue editor, stood firm during a staff meeting in late 2016 amid backlash for backing Hillary Clinton. She openly expressed her undying support for LGBTQ rights, women's equality, hoping her team would follow suit even if it means going to extremes.
Wintour's influence spans beyond fashion, reaching into other industries, charities, and politics. Her leadership has seen the Metropolitan Museum of Art's Costume Institute raised over $250 million and has rallied the fashion industry to support Democratic candidates. She's known for her straightforward, determined, and perfectionist nature.
Despite her lack of diversity in Vogue and the criticism that comes with it, Wintour's power and influence continue to grow. Often seen as a fearsome, mysterious figure, her unique, direct leadership style has made her a significant player in the media industry.
The Journey Behind the Biography
Tackling Challenges and Skepticism
The task of writing Anna Wintour's unauthorized biography was met with considerable hurdles. The speculation around Wintour's influence caused some sources to question the feasibility of the project.
Overcoming Initial Hesitations
Gaining access to the much-needed resources was initially difficult for the author. However, with time she managed to break through the barriers and make significant strides in her research. Her determination led to precious anonymous and open testimonials.
Thanks to the Helpers
The in-depth exploration into Wintour's life wouldn't have been possible without the help from various sources and support from research assistants. The author extends her heartfelt gratitude to them for their immeasurable contribution to the book.