To win over prospective buyers, Kendall shares an insider’s playbook. For starters, maps provide more than just geographical bearings for newcomers. They offer visual learning, helping a buyer form a mental picture of the neighborhood.
Also, your parking spot could be a silent salesman. Don't just showcase the garage door - park across the street to give buyers an expansive view of their potential property, including the surrounding area.
The buyers' non-verbal cues can fast track your understanding of their feelings towards the property. In the labyrinth of home buying, even seemingly trivial details like the dilation or contraction of a buyers' eye could provide valuable insights about their preferences.
Always discuss at the prime viewing point in the house - reactions can be amplified in places that keep the buyers captivated. Furthermore, knowing what stage the buyer is in their property search will help tailor an approach that suits their expectations. Finally, Kendall emphasises how providing tips to beat buyers' remorse reinstills confidence, genuinely showing your intent to assist at every square foot in their home-buying journey.
Ninja Selling emphasizes soft closing questions' role in sales. These are no-pressure inquiries prompting minimal, non-stressful decisions. Contrastingly, hard closing questions demand significant decisions, potentially causing tension. Timing is critical; these questions should arise only when the client is ready to fully engage. Effective soft closing questions include inquiries about ranking a property within the client's top options, and whether they can see themselves residing there.
Essentially, the perfect closing opportunity occurs when the client's mind is receptive, often referred to as the desire stage. At this stage, low-risk soft closing questions become vital as they prompt simple decisions. On the flip side, demanding hard closing decisions may come across as aggressive and unreceptive to clients. Thus, it's imperative that the clients' stage of inclination towards the product is identified correctly.
Moreover, the book elucidates innovative tools like the 'scratch-pad solution' that deconstructs the vast decision-making task into manageable sub-decisions like price, terms, dates, inclusions/exclusions, and contingencies. Then there's the 'auction solution', perfect for clients contemplating their choices. Here, price is manipulated in conversation to pinpoint where a client is willing to proceed with the purchase. These solutions prove crucial in maintaining client engagement and fostering decisive actions.
In the world of real estate, the Ninja Selling process underscores how vital sellers' decisions are in successfully closing a deal. The keys to a smooth transaction lie in a seller's decisions - be it the listing price, the property's condition, availability for showings, acceptance of contracts, or choice of realtor.
These choices play a crucial role in the progression of the sale, making the sellers' expectations, motivation, cooperation, and communication indispensable prerequisites.
Remember: engaging in meaningful, clear, and considerate conversations in a safe environment will help navigate through the emotional journey of the seller, characterized by five distinct stages - denial, anger, sadness, acceptance, and finally, renewal. This knowledge can be a powerful tool in a realtor's arsenal.
As realtors, assimilating the qualities of a step-down transformer - remaining calm and unflappable - can dramatically decrease the drama and negative energy in a transaction. Choosing this approach over amplifying minor issues will result in a more peaceful and efficient selling process and will be a boon to the sellers.
Engage yourself in the Ninja Sixteen-Step Seller Process, an engaging questionnaire designed to guide sellers through listing consultations. This one-of-a-kind tool offers a comprehensive approach, encompassing an initial prelisting interview, all the way to the fair market value assessment, and including discussions regarding timelines and secondary plans.
Experience the transition from mere consultation to guided decision-making, casting aside the stereotypes of standard presentations. The crux of this process lies in gathering crucial information - the seller's motivation, property condition, and pricing expectations. This, in conjunction with setting the appropriate expectations, offer a complete solution to the seller, significantly improving the chances of making a potential sale.
The Ninja Sixteen-Step Seller Process doesn't stop at gathering information - it leverages this information to guide sellers towards making informed decisions. It delves into market value analysis, pricing strategies, and likely buyer interest, setting the stage for a sale in the first few days. Furthermore, it incorporates tools like scattergrams, providing visual representations of market dynamics, ensuring a clearer understanding for sellers.
Enter the world of vibrational energy, an overarching element that drives our existence. It's a fascinating universe of energy and frequencies, shaping not only the music that fills our ears but also human interaction. These energies, broadcasted by our emotions and thoughts, are the foundations of that ineffable 'vibe' we often converse about.
Transcend from being mere spectators of this energy to active participants! This is particularly significant in sales and relationship building. With controlled ‘vibes’, we can radiate trust, pulling customers towards us in a force akin to gravitational pull.
Dive into the world of ninjas, not the sword-wielders, but those who have mastered the art of positive vibrations. These individuals possess a knack for sending out and embracing positive vibes. The secret to their happiness and success? It could very much be their ability to manage these energies.
Hold a moment to ponder the flip side - negative energy. It’s a repellent, pushing happiness away and inducing a spiralling victim mentality. It’s a force most would nimbly avoid.
Tune into the power of altering vibrations. Just like the guitar string vibrates in response to its pair, we can change our frequency and resonate with success and joy.
Think about emotional energy as a spectrum, running from low to high, negative to positive. It's suggested that peak performance in sales, much like in sports, happens in the 'high positive' zone. In this realm, dubbed the 'Performance Quadrant', individuals exude confidence, positivity, focus, and coolness.
On the opposite corners of the energy spectrum lie the negative quadrants. It's here that 'victims' often find themselves ensnared, unable to escape the drain of negative energy permeating their relationships and affecting their performance. Contrastingly, 'players' are agile, shifting swiftly between the high and low positives.
If you want to move into a peak performance state, you need a robust and predictable process. This includes skill development and the use of pre-performance rituals. With unwavering confidence in your process, you could find yourself positioned firmly in the high positive quadrant, ready to elevate your sales game exponentially.
In Kendall's exploration of performance optimization, a significant spotlight is turned on to rituals. These deliberate, mindful actions, such as a golfer's pre-shot routine or a top salesperson's pre-game preparation, are central in driving exceptional outcomes. They effectively transport an individual into the high positive quadrant - the zenith of focus, creativity, and productivity.
A constant stay in the high positive quadrant isn't feasible. Hence, the objective should be to dwell primarily in the low positive quadrant - a state of balanced, enduring positivity. Yet, the reality of negative emotions can't be escaped, but they can be counteracted - that's where rituals come in again!
When trapped in the low and high negative quadrants, rituals serve as an effective exit strategy. Feelings of gratitude, engaging in exercise, losing one's self in uplifting music, communion with nature, and leveraging mentorship can shift an individual from a negative to positive quadrant. However, a word to the wise: avoid shortcuts such as substance abuse or mindless spending, as they simply hold one captive in the negative quadrants.
The Ninja Morning Routine, a four-step process featured in 'Ninja Selling', has been proven effective for attaining success in sales. These steps constitute gratitude, positive reading, affirmations and visualizations, and penning down a couple of personal notes.
By fostering a spirit of gratitude, sellers find themselves in a humble and optimistic mental state, ready to seize new opportunities.
Gratitude is instrumental in rooting out negativity and invoking a growth mindset. It encourages viewing each day as a precious gift and a unique opportunity for growth and success. This powerfully optimistic mentality can pave the way for a more fulfilling, prosperous career in sales.
Remember, thoughts alone aren't enough; emotions and vibrations are crucial in manifesting success. A mood of gratitude helps keep adverse thoughts at bay, proposing a more receptive approach to potential opportunities.
Adopting the Ninja Morning Routine can significantly enhance your sales success over time. With consistent application, this routine can compound and yield impressive results, setting you on the path to a more rewarding sales career.
The Reticular Activating System (RAS) is a dynamic element of the brain that dictates our focal point, and subsequently navigates it into our consciousness. It's a dual-pathway operation: one track for our desires, appreciations, and affections, and the second for fears and undesirables.
In essence, the RAS serves as an internal Google search, filled with our thoughts. The more we focus on something, the more prevalent it becomes, significantly impacting our performance in related tasks.
Common examples of the RAS functionality are recognizing admired car models, spotting discounted furniture during a house refurbishing project, or identifying concealed chances in the property market.
By consciously guiding our RAS to center on what's desirable, we essentially set ourselves up for successful life pursuits, thus reinforcing happiness and wellbeing.
Kendall's personal journey battling encephalitis, which left him impaired, underscores the power of the mind. It introduced us to our three brains: the conscious, the nonconscious, and the creative nonconscious, each playing distinct roles in our behavior and success.
The nonconscious brain consolidates experiences, influencing self-perception and beliefs. Meanwhile, the creative nonconscious brain plays a regulatory role, ensuring we stay aligned with our nonconscious program.
Interestingly, that little voice we all have in our heads is often the creative nonconscious. Kendall brings this to life with an experiment: by setting ambitious goals, we can observe how this 'little voice' reacts. Its response reveals whether goals align with our nonconscious program.
Our conscious brain sets goals, while our nonconscious guides us towards achieving them. Responsible for 96-98% of behavior, the nonconscious is a force to be reckoned with. As such, learning to program it is our ticket to success. Kendall's fight with a speech defect and paralysis, and his successful weight loss journey are testament to the potency of programming the nonconscious mind.
'My Results Formula' underpins the conversation in Kendall's book 'Ninja Selling.' This method suggests that our hidden thoughts form our beliefs, which, in turn, direct our actions and craft the results we achieve. Taking charge of your views, faith, and actions is significantly emphasized.
The spotlight also firmly rests on 'response-ability'—your ability to master your reaction to uncontrollable situations. It's about how you respond to whatever life throws at you, rather than what actually unfolds. It carries a profound significance in influencing the quality of your life.
To hammer this point home, Kendall brings attention to real-life instances. A classic example is Jack Taylor, a former police officer turned successful real estate agent, despite a severe mishap. It was not the incident that decided his career trajectory, but his constructive reaction to it.
The narrative persuades readers to embrace the 'player' role, where they command their thoughts and emotions rather than being passive receivers. It's all about taking the helm of your life and steering it where you want.
Evidently from Kendall's book 'Ninja Selling', the future isn't as unpredictable as it seems. It's carved out by three major influences in our lives - the people we associate with, the destinations we explore, and the content we consume. More significantly, our habits and thoughts also play an integral role in defining our future.
Ever wonder why the company around us can impact our financial status and personal growth? We emulate those we closely associate with, hence being surrounded by successful individuals can directly uplift our own accomplishments. Choose the company wisely, for friends and mentors could be critical in shaping our success.
Bitten by the travel bug? That’s a good sign! Venturing beyond boundaries and immersing yourself in diverse cultures broadens your perspective, enhancing gratitude and deepening understanding of self and others.
Books and media consumption, if done wisely, can lead to empowerment and inspiration. Conversely, investing too much time on inane videos or TV shows serves as a roadblock to personal development. Discipline in media consumption helps determine how effectively we move towards our goals.
As the famous adage states, “We are what we repeatedly do. Excellence, then, is not an act, but a habit”. Habits are not just minor routine tasks, they're a driving force influencing our future. Establishing motivational habits and controlling our thoughts to maintain focus are our secret weapons in combating distractions in our modern world. Positive visualizations and affirmations further shape our self-image, helping us metamorphose into the person we aspire to be.
Unlock the power of your nonconscious mind with Kendall's eight key steps to superior goal-setting. This method is often used by the successful high-flyers in various domains. First and foremost, always remember your goal should be personal, not someone else’s expectation of you. Convey it in an affirmative, measurable manner to ensure it focuses on what you seek, rather than what you wish to avoid.
In this exciting process, make sure you voice your goal in the first person and the present tense, treating it as a reality unfolding at this moment. Grasp the goal with all your senses, visualizing it through your own perspective. Repeat this sensorial experience for one month and you will notice a shift in your beliefs that now align seamlessly with your goal.
Make use of anchoring techniques for that extra push towards your objective. They serve as consistent reminders and reinforcements of your ambitions. Picture earning your targeted annual income, reaching your ideal weight, or enjoying debt freedom. Visualization is key in this strategy. So set sail for the goal you wish to achieve and program your mind for success.
Ninja Selling discusses the potent potential of personal affirmations. These positivistic statements, when specific, presented in the now, and inscribed 25 times a day for a single month, can have a transformative impact. Imagine engraving a vision of success in your mind to the point it starts replying 'yes' to your goals!
Take Mary Lou's example: affirmations brought about tangible outcomes for her. By molding her behavior with affirmations, success was not just a distant dream but an achievable reality. Just 7 minutes every day, spent honing these mental push-ups, and she experienced the rewards.
The ability to concentrate is highlighted as a potent tool in Kendall's 'Ninja Selling.' Introduced here is the notion of the Net Forward Energy Ratio (NFER), a gauge of your positive and negative mental energies.
In order to progress towards their aspirations, individuals are encouraged to enhance their focus while curbing their distractions, thereby improving their NFER.
Multiple strategies are proposed to aid in amping up one's focus including affirmations, reducing distractions, and directing your RAS or Reticular Activating System towards positivity.
The concept of the exponential function enhances the central idea, illustrating that minor improvements in focus can culminate in significant outputs.
However, the flipside is also true that a lapse in focus can cause a rapid deterioration of results. Therefore maintaining focus is crucial.
Instances of individuals experiencing phenomenal outcomes by sustaining their focus and staying in the 'zone' are peppered throughout.
This includes Maria Vitale, who transitioned from a broke single mother to closing nine deals within a month and Nate Buie, shifting gears from a pizza delivery guy to earning over $200,000 annually, all attributed to their laser focus.
Chad McWhinney is another such example who redesigned his corporate logo into an infinity sign to signify his faith in the NFER formula and the potential for miracles it holds.
He believed that aligning the focus of individuals within an organization can usher in extraordinary achievements, truly making miracles a possibility.
Delving into the intricate connection between value creation and successful sales, it's seen that real worth lies in the balance between value given and compensation received. This business wisdom underscores the importance of delivering premium value at every juncture of the sales journey.
The Law of Value, among the Five Laws of Success elucidated in The Go-Giver, fortifies the notion that value distribution shapes worth. Navigating from this perspective empowers salespeople to steer success in their favor.
Through an engaging conversation between Nate Buie and a seller, the two market types - wholesale and retail -are cleverly delineated. Shedding light on current market dynamics, Nate helps the seller grasp the potential return on investment when selling in various market scenarios.
People's predilections for spending resources on problem solvers and pleasure enhancers give a hint to the salespeople about their preferences. Decoding this can help salespeople customize their solutions to resonate more effectively with the client's needs and aspirations.
Real Estate scenarios reflecting people's willingness to pay for pain relievers and pleasures are showered, incubating a blueprint for sales success. Being proactive about identifying these customer inclinations can lead to upselling opportunities that benefit both parties.
By elucidating the Ninja Selling approach, the importance of honed questioning skills, empathetic listening, and personalized solutions is highlighted. This strategy encourages salespeople to understand better, relate more, and talk less, forming a win-win customer relationship.
In the world of Ninja Selling, keeping the customers engaged is paramount. This engagement is achieved when the customer is leading the conversation, accounting for approximately 75% of the dialogue. Enabling customers to express their needs and desires makes them feel more connected to the conversation, enhancing the overall interaction and relationship.
Beyond just asking questions, the effectiveness of this strategy is amplified by listening actively. Unlike traditional sales methods where the salesperson dominates the conversation, Ninjas focus on learning about the customer. Utilizing the Socratic method, they're able to draw out the customer's motivations and needs, ensuring a meaningful conversation that encourages confident decision-making.
One such example involves Mike Malvey, who was advised to engage with other parents at his children's sports games by asking them about their lives. This epitomizes the core Ninja Selling approach; fostering an authentic conversation about family, occupation, and dreams to gain insights and detect potential real estate needs. This approach is less intrusive, compared to direct real estate inquiries, thus creating a more comfortable conversation dynamic.
Traditional sales presentations often miss the mark, with customers disconnecting after the first few minutes. Ninja Selling lessons highlight the fruitless outcome of rambling sales pitches that ultimately appear self-centered, hence turning customers off. Instead, a consultative approach works best — engaging through questions and active listening, enabling a better understanding of the customers' needs.
The final note spotlights the importance of asking the right questions. This practice facilitates clarity for the customers about their needs and wants, thus leading them to 'close' the sale themselves around half the time. Essentially, these strategic queries become a way for Ninja Sellers to counsel customers, creating a tailored, personalized solution to meet their specific real estate needs.
Delve into a powerful tactic rooted in conversational building blocks - the FORD strategy. Emphasizing on 'Family/Friends, Occupation, Recreation, and Dreams', Kendall’s unique approach recommends adopting a line of inquiry where each subsequent question evolves from the preceding answer.
This approach not only calls for active listening, but places immense importance on staying present throughout the customer's narrative. Dissecting these essential skills leads to the eventual realization that sales success isn’t just about selling, but about offering solutions and resolving issues.
It also highlights the need to be attuned to changes in a client's life - whether painful or joyous. These can greatly influence their real estate decisions. Be it a job loss leading to downsizing or a promotion culminating in a luxury property purchase, every life-shift indicates a potential property decision.
Ninjas in selling are those who grasp not just the obvious, but also subtle nuances. Remember, certain life alterations can have a dual effect - they could be bitter-sweet depending on the perspective. Nevertheless, each shift brings along a promise – an opportunity for effective problem-solving and offer provision, which is the essence of successful selling.
Kendall illustrates how the FORD questions, rooted in core human values, are instrumental in forging personal relationships in the realm of Ninja Selling. The Ninja's primary objective being, not just selling real estate, but enabling customers to derive greater value from life. These questions are crucial while establishing rapport, seeking potential customers, and during talks.
In the discussion of real estate negotiations, Kendall emphasizes the importance of not just focussing on the price point. She underlines that five critical aspects should be contemplated while drawing up agreements: price, terms, dates, inclusions and exclusions, and contingencies. This paves the way for more comprehensive and fair negotiations.
Kendall shares instances of successful implementation of the FORD questions in the field. For instance, Ninja Nate Buie's clever use of these during a difficult negotiation led to the buyer reevaluating his priorities and swiftly signing the contract. She also showcases how these questions can effectively remind deals' participants about the larger aspects of life and the actual motives behind buying a property, thereby aiding more thoughtful decision making.
At the core of any purchase are two motivation drivers: a desire to cure an issue, or the pursuit of joy. What consumers part with cash hinges on the perceived worth of the product or service. Surprisingly, three distinct buyer categories exist: bargain hunters, luxury spenders, and those striving for best value.
According to Kendall, maintaining the spotlight on the whopping 80% customer group, who appreciate quality and aren't hesitant about paying for it, breeds success. Individuals seeking the lowest prices aren't value-centric, while those willing to splurge often equate high costs with superior quality.
Many buyers determine their choices considering value, the harmony between price and perceived quality. This is particularly true for real estate services. The choice of a Realtor is often priced driven if the prospect perceives similar service quality offered by competing agents.
For instance, a butler and household staff placement service targeting affluent families witnessed a leap in success. Initially, they struggled to lure clients with discounted rates, but a surge in rates along with service quality led to a prominent limelight.
In another such turnaround, a real estate agent leveled up from offering basic services to incorporating superior ones. Contributions such as pre-inspections, staging, and establishing individual property websites resulted in an end to fee reduction requests.
Discount broker Estelle, after years in the business, opted to present an array of services. This included a discounted fee but lesser service program, and an enhanced, higher fee service plan. The majority chose the more expensive program, leading her to earn more per hour.
Providing desirable real estate services requires a compelling value proposition. A nifty brainstorming tool, 'the onion' can help unravel the different strands of services that a real estate firm presents. Like peeling an onion, every layer reveals a new facet: There’s the core, the basic offerings like price opinions and advertising that every firm delivers.
Then we move to differentiated services, the game-changers that raise a firm above its competitors. These could include an elaborate marketing plan and enhanced online listings that pique a client's interest. These unique additions to the service portfolio are not just an optional frill, but can play a crucial role in a client's decision-making process.
Dig a little deeper and we find custom services, tailored to each property like a bespoke suit. These can include pre-inspections to tackle potential issues before they crop up or specifically designed staging to best showcase a property. Tailoring services to each client's unique needs can take the client experience to a whole new level.
The final layer, convenience services, are those that smooth the overall selling process for the clients. Think handyman services or even cleaning services. These small but significant offerings can ease stress, save time, and make the selling process a breeze for clients.
Having the right services is important, but equally vital is effective communication of these offerings to potential clients. Brochures, checklists, and tangible examples can be insightful tools to illustrate a firm's value addition. After all, a beautiful painting is pointless if no one knows it's there.
Every individual intrinsically personifies a brand, a concept exclusively explored in Kendall's 'Ninja Selling'. This brand impacts the individual's services' perception, with people often leaning towards the persona before embracing what they offer. Unraveling the intricacies of brand building, Kendall latches onto 'The Four Pillars of Brand Building' by Young and Rubicam, bringing forth key concepts that include recognition, reputation, relevance, and differentiation.
Marketing, as a tool, is instrumental in crafting recognizable brands, lending them a distinct edge. Reputation emerges as a key player, significantly affecting brand success. Relevance, coming into play, determines a brand's value from a customer's perspective. Notably, differentiation seizes the spotlight as a potent determinant in setting a brand apart from its rivals. Generating a successful brand narrative, thus, revolves around these key drivers.
At the heart of a strong brand lies an unfaltering customer-centric approach. Kendall urges the application of this golden rule, asserting that furnished what customers yearn forms the quintessence of an indomitable brand. Through this lens, Kendall draws attention to value-adding services, including offering key market insights and comprehensive buyer/seller packets, consequently paving the way for a strong brand following.
Summary 21 of Kendall's book, 'Ninja Selling,' presents a unique view on customer service, exploring the idea of being a proactive trusted advisor. Rather than waiting for client requests, the text encourages taking initiative, identifying client needs in advance, and acting ahead of time. It redefines the salespeople's image from self-serving to an uncompromising ally of their customers.
The section's focal point is the unpacking of the Five Rules of Ninja Selling. These principles are the ABCs of crafting customer relationships powered by trust and mutual value creation. The guidance these rules provide help shape a salesperson into an indispensable partner for their customers.
Highlighting Kendall's approach to proactive customer service, we get a glimpse of how advice, anticipation, and decisive action can steer a client clear of potential pitfalls, as in the examples of the preemptive discontinuation of investment workshops and timely information sharing on a new college campus dormitory. Proactive trusted advisement goes beyond simply being present; It's about value creation and adhering faithfully to the Five Rules.
Based on information from the National Association of Realtors, it's a challenge for any realtor to become a person’s realtor of choice, even though a great number of Americans seem to know an average of twelve Realtors. Interestingly, a great job doesn’t necessarily equate to repeat and referral business. It seems that there's a large gap between those who claim they would use and refer their realtor (84% of home sellers and 88% of home buyers) and those that actually do (25% and 12%, respectively).
The term 'flow' here indicates prolonged, engaging interaction. Clients are more likely to work with a Realtor with whom they 'flow' or interact frequently. A classic example is given of potential homebuyers who gravitate towards Realtors they are in recent communication with. Time and effective communication render a previous Realtor irrelevant unless consistent contact has been maintained. The implication here is profound: Flow, not necessarily great performance, earns repeat and referral businesses.
This 'Flow Factor' tends to favour those new to the real estate scene. By establishing strong lines of communication or 'flow' with clients, newcomers can succeed right from their inaugural year in the business. On the flip side, experienced Realtors who ride on their past glories risk being forgotten. The takeaway here is clear: maintaining a great flow with clients is the secret sauce to thriving in the realtor-business world.
Flow, crucial in building successful relationships and maintaining business visibility, broadly falls into two categories: auto-flow and live flow. Highly successful individuals advocate a minimum of three auto-flow connections each month to skyrocket business presence. By arranging an annual calendar, consistency in flow becomes effortless and increases visibility even during periods of inactivity, such as vacations.
Live flow, represented by face-to-face exchanges or phone conversations, is another crucial component for relationship building. The application of FORD questions while being responsive to changes during live flows expands their efficiency. It is essential to ensure quality in both types of flows and craft messages that are of value to customers or clients.
A strong flow program requires value, personalization, customization, and a fine balance of art and science. Traditional mail surpasses email in effectiveness, although a combination of both is encouraged. Budgeting for a flow program is a vital business investment, and if the recommended number of mailings or emails per month isn't possible, overcompensating with a stronger flow system can help.
The power of investing in flow programs significantly contributes to an individual's success in their field, as exemplified by Jon Holsten in real estate. Investing in flow programs embodies investing in customer relationships. Unfortunately, the importance of relationships and flow is often overshadowed by transaction-focused strategies in fields like real estate. However, fifty live interviews per week, as opposed to a hundred per day, prove more reasonable and impactful.
Flow items such as personal notes, market statistics, and investment classes offer value, customization, personalization, and an amalgamation of art and science. Despite its popularity, advertising is considered the least influential flow form. Hence, the emphasis should be on creating more meaningful and effective interactions.
Discover the magic of the 8 in 8 marketing technique: sending a piece of mail weekly to a decided audience for two months straight. Aimed at increasing awareness and developing relationships with prospective clients, this innovative method has shown real success in business development.
Don't underestimate the power of following up. Astonishingly, most realtors fail to maintain their rapport after closing a deal. The 8 in 8 strategy can help remedy this, ensuring sustained relationships with clients and consistent engagement.
Whether it's for rejuvenating an inactive database, drumming up new relationships, geographical farming, rebranding, or conducting an annual refresher, the 8 in 8 approach proves handy. Harness its efficiency to conquer various business challenges and drive growth.
In sales, mastery comes from grasping and excelling in two key spheres: doing the business and generating it. Excelsior level salespeople, or 'Ninjas', rely on a daily routine to strike a balance between the two. Conscientiously sticking to this routine, which incorporates efficient time management and regularity, leads to an influx of business opportunities.
The Ninja Daily Routine is a carefully designed structure. The day kicks off with a morning dedicated to shaping your own business, followed by an afternoon focusing on the ongoing business. Efficient systems, referred to as the 'flow systems' and the 'Ninja Nine' activities, lay the foundation for this routine. These activities, when performed regularly, swell the hourly income of a Realtor.
Presence and punctuality define the Ninjas. As the sun rises, they are already at their desks, ready to shape their own businesses and plan the day ahead. Compared to the going-with-the-flow attitude of struggling salespeople, Ninjas focus more on proactive techniques. Kendall's research indicates that afternoons are the best times for property showings and listings. So, not only does this approach keep the business pipeline full, but it allows Realtors to choose what to do with the surplus clients.
Comprising nine activities, the Ninja Nine is the arsenal of every top-selling Ninja salesperson. From embracing gratitude daily and adhering to the assigned agenda to regular database updates, every element of the Ninja Nine plays a vital role in maximizing per-hour income. These tasks, although simple, can bring about a dramatic change in annual income when followed consistently.
In 'Ninja Selling', Kendall details nine transformative daily routines that oil the wheels of success. Opening one's day with gratitude and positive intention frames the day for peak performance while evading potential distractions such as perusing emails lines up an environment conducive to productivity. Most noteworthy is the art of personal note writing, a practice that not only makes recipients feel treasured but also endows satisfaction to the writer.
Illustratively, Kendall recalls Nolan Matthias' impressive turnaround in his lending business, catalyzed by integrating the custom of personal notes. Tami Spaulding went beyond ordinary and wrote ten personal notes every day, illuminating the transformative impacts of this routine in business. Spaulding's practice incorporated birthday and anniversary remembrances, a testament to this habit's scope.
Delving into other facets of the Ninja Nine, Kendall underlines the impact of maintaining a hot list. A tool for real estate professionals, the hot list, peopled with prospective clients ready to buy or sell in the next quarter, is a valuable resource for direct, active client pursuit. There is also the warm list, earmarked for potential clients whose future circumstances, not yet apparent to them, could create a need to buy or sell.
To illustrate, Kendall talks about Russ, whose lifestyle changes indicated a future move. Observing these changes early enabled Kendall to place Russ on the warm list, allowing him to prepare Russ for a potential move. Ultimately, Russ transitioned to the hot list when he expressed a desire to sell his house and relocate. With Russ's story as proof, Kendall demonstrates the warm list's effectiveness in tracking and nurturing potential clients.
Kendall gives us a glimpse of how Debbie Hanson transformed her financial fortunes, doubling her income during a downturn using the strategic warm list. Her story reliably unearthed the warm list's predictive qualities on one's income, setting the stage for financial stability. Kendall ties up the narrative with a glimpse at the crucial Business Tracker, a tool effective in monitoring prospects at various stages of buying or selling, providing a realistic view of potential income and reducing the risk of business burnout.
In real estate, leaving no stone unturned when it comes to customer service could be the defining factor contributing to success. Diving into the essence of client communication, we find the indispensable importance of customer service calls. Kendall explains the potency of making those calls to current customers, under contract buyers, and referral sources. Regular calls that aim to provide excellent service and build a robust relationship network may also pave the way for potential business opportunities.
Mastering customer service calls in real estate is an art. A five-step calling process, as pointed out by Kendall, can effectively add structure to these communications. Initiate the call with a heartwarming salutation. Find a common ground of discussion and proceed to state the purpose of the call, delve deeper into the context, and finally, keep the conversation short yet fruitful. The goal is to generate value.
Scheduled real estate reviews tend to provide a comprehensive update on the client's real estate holdings against fluctuating market conditions. It is beneficial to schedule these reviews at least annually, and the focus should be solely on delivering valuable insights rather than promoting your services. It is a way to train the strategic lens on the clients' needs.
The nitty-gritty of real estate operations lies in keeping track of the details - maintaining an updated database. The process contributes to creating an organized network of reliable and accurate contacts. Doing this on a weekly basis can help ensure you have all necessary and recent data on hand anytime you need it.
The Ninja Nine, a set of activities built to add value and enhance relationships with clients, often meets resistance due to fears of rejection. In reality, these exercises are constructed in a way that rejection isn't a concern. The actual hindrance is our own lack of time and procrastination, born out of fear. These activities are as easy to dismiss as they are to perform, leading to an inward focus rather than a customer-oriented one.
Richard, as an illustration, encounters a paralyzing fear when faced with practicing the Ninja Nine by telephoning clients. Not wanting to be identified as a sales person and risk damaging his relationships, Richard freezes. However, it is explained that this fear is essentially a void left by the absence of love. By shifting focus to the needs of the customer and how their lives can be improved, the fear can be dispelled.
The emphasis on outward care towards customers from the perspective of the Go-Giver Sell More can be beneficial. Fear has a knack to focus our attention on what might hurt us, making us too self-aware and causing us to think of imagined fears. Providing value to clients and focusing on their needs, as the book suggests, can help stifle those self-induced fears and facilitating the practice of the Ninja Nine activities.
Being mentally aloof, or 'stuck in one's head', prevents people from being completely present, hindering effective customer engagement. Addressing and eradicating fears by shifting the mindset towards the customer fosters a healthy relationship leading to diligent practice of the Ninja Nine activities and subsequently alleviating fears in the process.
Having a solid database has a significant impact on a real estate agent's income. It's akin to a central nervous system, driving the very core of the business. It's not built overnight - rather, amassing a robust database demands strategic thinking and patience.
Real estate operates on three principles – location, timing, and relationship. The last one heavily relies on the aforementioned database. When scaled effectively, which means delivering quality services even in high demand, an impressive database can catapult an agent's success.
When communicating, agents must avoid boasting about their achievements or airing misconceptions about market absence. Instead, they should respond tactfully to questions about market dynamics and highlight value they can provide to potential clients.
Building a useful database involves diverse approaches such as active participation in events, intelligently navigating social spaces, using online platforms like Facebook, and even holding open houses. Each of these activities is an opportunity to expand the database, offering an edge to real estate professionals.
In the world of Ninja Selling, it's imperative to transition from outdated methods like 3-by-5-inch card files or notebooks to a digital, mobile-friendly database. The efficiency and ease of use from an electronic database that seamlessly works with your smartphone are unparalleled, leading to more streamlined operations.
As a realtor, convenience and simplicity should be prioritized. That's where the use of Outlook comes into play. Easy to set up, load, set up and use, Outlook also syncs with your phone and calendar. This function benefits especially to realtors who are constantly on the move. However, always remember that Outlook isn't a relational database.
Continuing communication with customers even after closing is also instrumental. The Fifteen Post-Closing Contacts system is introduced as an exceptional tool for this task. This system involves touching base with customers 15 times in the first year after closing, covering specific follow-up actions including two-day, two-week, and one-month check-ins, as well as celebratory calls on birthdays and anniversaries. An approach like this nourishes relationships and boosts customer satisfaction.
'Pretend states' unlock a window into the customer's genuine sentiments, often buried under layers of reserve and apprehension. By navigating customers into these hypothetical scenarios, we can effectively harness their candid responses, hence helping to tailor our offerings more aptly to their needs.
Consider, for instance, an episode where Pat, seemingly content with her current house, ended up finding love in a city she hadn't considered before. When asked to envisage her picture-perfect scenario, Pat's imagination led her to the charismatic town of Fort Collins.
These pretend states encourage customers to share their desires without restraint, offering invaluable insights to salespeople regarding their needs and preferences. Such imaginative exercises usher in clarity, enabling customers to figure out their wants and helping sellers to hone in on potential leads.
There's a fresh, trust-building alternative to the typical three-step sales pitch: the Ninja Consultation. It builds firmly on making a connection - the first step in both processes. However, it takes things further with three additional steps, each strategically reinforcing the consumer's engagement throughout the transaction.
The Ninja Consultation takes a more empathic approach towards customers. It champions meaningful conversation over mindlessly rattling off product features. It's a four-pronged process: first, you create a genuine connection, which then enables you to gather necessary information about your customer's wants and needs.
A deep understanding of your customer's pain or pleasure points aids the next step, creating potential solutions. You're not simply selling anymore; you're problem-solving. The final step is proposal, giving the customer the power to make the decision. This process fosters trust and ensures your customer feels heard right till the end.
Ninja Selling by Kendall emphasizes on the significance of establishing a connection in the sales procedure. The book introduces a potent strategy called the 'Ninja Three-Step Greeting' to build rapport with customers. It throws light on the necessity of first building a connection before controlling the process in the initial moments of interaction.
The entry point of a conversation holds a substantial influence compared to its closure in any sales conversation, and this idea forms the backbone of the Ninja Three-Step Greeting. The greeting commences by engaging the customer with an effortless query, followed by the expression of gratitude or compliments. The last step is the introduction of oneself, thereby creating a welcoming environment for the customer.
This thoughtful tactic helps in melting away the defensive barrier that customers usually have, making them more open and receptive. It's all about tapping into the psychological comfort zones of the customers, making them feel safe and connected. Subtle, casual questions aid in crafting a bond with customers and deliver insights into their decision-making strategy.
Unveiling the integral aspect of the 'Information Step' in Ninja Selling, it's emphasized that salespersons should not overlook this phase, despite the appeal of jumping directly to the presentation. This pivotal point in the sales journey helps them comprehend the customers' pains and joys, which aid in creating an apt solution.
Rushing straight from the initial connection to the presentation stage without dwelling on the info step might disconnect the salesperson from the customer, leading to alienation. Adopting such an approach could even result in missed sales opportunities.
Wisdom lies in focusing on the information step to offer clarity, comfort, and confidence to customers to help them in their decision-making journey. Also, to have customers at ease, having them make minor decisions first, sets them on a path to comfortably make bigger decisions.
Controlling the process through the right sequential questioning is pivotal in this sales tactic. Exceptional salespersons weave their questions, starting from rapport-building ones, proceeding to trust-enhancing foundational queries based on previous experiences, then moving to diagnostic questions that address the 'who, what, when, where, why, and how', and finally to solution or closing questions to bring clarity and confidence in customers' decision-making process.
Remember the time you attended that time-share presentation for a free round of golf? This experience was no different. Despite familiarity with the Marriott time-share program, the old-fangled sales practice used left a lot to be desired. But, what if the sales approach had been different?
Imagine the entire sales process redone using the 'Ninja Selling' technique. This approach identifies customers' pleasure and pain points, offering a unique solution. Instead of delivering a tedious presentation, with this strategy, Susan might have focused on addressing your concerns directly.
Ninja Selling leverages the Socratic approach, asking insightful questions to gain deeper understanding. By doing so, customers can achieve clarity on their wants and needs. In this case, it might have turned an uninterested customer into a motivated buyer, gambling on the one-bedroom option without hesitation.
This reimagined sales process could transform the transaction, shedding light on the efficacy of the Ninja Selling method. It's about helping customers find solutions, thereby motivating them to take action. As a reader, understanding this approach may empower you to make more informed decisions in your personal and professional life.
In the step-by-step breakdown of the sales process, Effective Communication Ranks High
, particularly during the consultation step. Kendall expertly describes six ways to increase the power of communication. Leading the pack is maximizing the quality of communication. By using the right words, tone, and body language, one can effectively articulate their solutions to customers. It holds much more value than a flurry of emails and texts. But it doesn't end there, your communication must also conform to the customer's preferred way of perception. Be it through visual cues, auditory indicators, or kinesthetic methods, shuffle your communication to mirror the customer's body language, gestures, and voice; thus, improving rapport and trust.Maintaining an Inviting Disposition
is also highlighted. A calm and nonattached mindset creates a positive energy in communication, which vastly enhances the interaction. Kendall concludes his venture into effective communication by introducing the three golden rules of communication. Show, don't tell; ask, don't just tell; and let the customer speak. This ensures that the customer not only understands your point of view but actively participates in finding a solution. So, for that next goal-shattering sale, let's dial down the electronics, suit up for some face-to-face communication, and mirror our potential buyer. This potent combination of calm presence and effective communication can unlock high-quality results.
As Kendall explains, helping customers make good decisions can be beneficial for both them and the Realtor. This revolves around the concept of balanced brain decisions, where customers use both emotional and analytical thinking. People who embrace this approach are often more content with their choices.
Kendall underlines the role of the analytical brain. Overtaxing it could lead to decision paralysis, hence, it's imperative to avoid overwhelming it with excessive data. Kendall recommends keeping its focus on three to five central factors for optimal results.
The emotional brain also plays a crucial role in our decision-making process. It intuitively processes information, helping to guide our choices based on our feelings. However, too much data can cloud judgment and lead to hastily made, emotional decisions.
Establishing a set of criteria aids the analytical brain and confines the decision-making process, preventing it from becoming overwhelmingly complex. When a house satisfies these pre-established criteria and feels right, it likely is the right choice.
Kendall provides guidelines on how to leverage this balance in decision-making using the Ninja Selling System. This system lays down a structured process to ensure an efficient and productive approach to selling.
Did you know there's a life-altering philosophy tucked away inside the strategy called Ninja Selling? It's so much more than just a sales approach, it's a way of life. It centralizes on gratitude, abundance, relationship building, and reaching for your dreams. It's as simple as being fantastic and helping someone else.
The essence of Ninja Selling rests on making little yet consistent changes. These seemingly minor actions amass over time, leading to astounding transformations. However, some folks get caught in the quicksand of assuming it's too rudimentary, overthinking, or craving immediate results. This philosophy needs patience and relentlessness, but it guarantees fruitful results for those who trust the process.
In the spirit of sharing, let's learn from Jack Fanning's eye-opening realization. He discovered that being of help to someone else is what makes him remarkable, encapsulating the quintessence of Ninja Selling. Then we have Rick Merrill's transformative journey; in just nine months of practising the Ninja Selling philosophy, his life took a turn for the better. The key, he found, was to trust the process without over-scrutinizing it.
An intriguing method called Ninja Selling has emerged, which Larry Kendall created to revolutionize professionals' performance, particularly real estate agents. It centers around the profound concept of providing unmatchable value to clients, a stark change from the high-pressure, aggressive tactics often associated with selling. The key is to prioritize on the needs of the client, which results in not just a spike in income but a more rewarding, less stressful business experience.
Shunning manipulation and high-pressure tactics, Ninja Selling encourages the building of trust and long-lasting relationships with clients. Instead of impersonal and heavy-handed sales tactics, it promotes authenticity and transparency in all interactions. This unique approach paves way for agents who are genuine in their dealings and deliver exceptional value to their clients.
Does Ninja Selling apply only to real estate? Certainly not, says Kendall. The powerful principles and strategies of Ninja Selling have found resonance in various professions beyond real estate. Whether it's banking, accounting, insurance, or any field where customer interactions are crucial, Ninja Selling has significantly helped professionals improve their engagement and success.
For those in the business of real estate, the NINJA SELLING system takes a different approach. Centered around the concepts of personal mastery and service first, an impressive increase in sales is not the only benefit noticed. These ideals help you unlock the ability to build more robust and trustworthy relationships with clients.
In the NINJA SELLING system, the goal isn't merely to sell; it's to furnish value to clients that kindles trust. This trust plants the seeds for a network of referrals and a pattern of repeat business, part and parcel of a successful real estate profession.
Achieving success in real estate doesn't happen by chance. The NINJA SELLING system highlights the importance of fostering the right state of mind, developing effective habits, and maintaining beneficial daily routines. By doing so, the chances of thriving in this bustling industry significantly multiply.
NINJA SELLING isn’t just about theory; it equips you with a practical, step-by-step process, right from prospecting buyers and sellers to ensuring fluid transactions. Along with this, it emphasizes the crucial aspects of regular updates and effective protocol post-closing for a touch of continuity.
Coming from an unlikely background as an introvert with a communication hurdle, Larry Kendall managed to scale the ladder of sales success. His life took a turn when he attended a sales rally that endorsed coercive selling tactics, pushing him to explore a more ethical approach to sales.
Guided by knowledgeable figures like Tony Robbins and Lou Tice, Kendall etched a unique trajectory by focusing on abundance and building relations instead of scarcity and competition. His innovative approach led to the conceptualization of the Ninja Selling system.
With the implementation of the Ninja Selling system in his own team at The Group, Inc., Kendall achieved remarkable success, converting one of the most engaged real estate companies in America. This system has elevated the conventional sales norms, creating a vast alumni network of over 50,000 graduates.
Let's dive into the first principle of the Ninja Path: personal mastery. It's all about consistently going beyond the ordinary. This commitment to excellence demands a purging of mediocrity from your environment. Surround yourself with those who expect more from you - their demands can be your stepping-stones towards mastery.
What if our path to mastery lies in embracing our 'ordinariness'? It could serve as a foundation to architect the extraordinary. Replace resentment towards masters with openness and compassion. Swapping these emotions enable us to learn and grow from their experiences.
One is armed with three keys on this journey towards mastery. A mind-set, skill set, and directed actions. Pay special attention to the mindset - it rules over the other two and can be enhanced using positive affirmations. Try channeling positive energy and watch how it moulds one's experiences.
This is not merely a book to be read, but a message to be lived. Personalizing and internalizing the narrative amplifies its potency. And of course, consistent action and discipline are the fuel to this flame of mastery. Ready to light it up yet?
Principle 2 of Ninja Selling shuns outdated, high-pressure sales tactics, instead, favoring service, counsel, and value offering. By focusing less on hard selling and more on creating and pledging value to customers, salespeople can steer clear of negative selling stereotypes associated with being pushy or resorting to trickery. Serving and solving the needs of customers becomes the main objective of sales.
The digital age has completely altered the sales scene. It empowers customers with immense information and even the platform to share their experiences. Salespeople must hence adapt by focusing on establishing trust and prioritizing customers' needs to truly thrive in this new environment.
In the age of social media, the reputation of salespeople is more crucial than ever. Negative experience can be shared in a blink and influences potential customers' decisions. On the contrary, exemplary service can lead to positive word-of-mouth recommendations, and thus, a thriving career in sales.
Unleashing the third principle of Ninja Selling, known as the Ninja Business Strategy, can supercharge your real estate business. This powerful approach concentrates on generating a consistent stream of potential buyers and sellers. It encourages Realtors to tap into the vast market available to them by becoming the go-to real estate agent for customers.
Dive into the science behind the real estate market for a clearer picture. Consider the nation-wide figures: the annual household move rate and the average transaction rate per licensee in the United States. It's interesting to note that the national average annual number of residential sales is six million, leading to approximately twelve million transactions a year. Even in a fluctuating market, the national transaction rate still averages around 15%.
It's exciting to realize sales can be ramped up by a staggering 500%, simply by focusing on folks you already know. It's all about nurturing connections and maintaining regular interaction with clients, whether face-to-face, via phone, or through e-mail. Through this strategy, not only do you enhance relationships, but support a thriving business.
Adopt an abundance mindset, recognizing and seizing the opportunities around you. Never underestimate the importance of maintaining flow and frequency of interaction with clients. A realtor who reinstated an efficient flow system managed to break free from a sales slump and revitalize her struggling business. Remember, it's the constant flow with clients that strengthens relationships and paves the way to success in real estate.
The Ninja Selling system is a novel approach to sales that pulls away from high-pressure tactics, focusing instead on forging genuine relationships with clients. This innovative system tempers the fear that stems from potential rejection and is suitable for all personality types - even the introverted salespeople or those who are uncomfortable with traditional sales methods.
Ninja Selling, with its universal appeal, was originally developed for the convoluted world of real estate sales, but its principles can be applied no matter the sales context or life situation.
The system stands strong on four foundational pillars: Personal Mastery, Stop Selling! Start Solving!, Ninja Business Strategy, and Connect and Communicate. It's not just about selling; it's about solving - a mindset shift that can help bolster self-confidence, hone skills and make the sales journey much more fulfilling and rewarding.
With a variety of real-life success stories under its belt, Ninja Selling can justly claim its efficacy. Pizza delivery driver Nate Buie transitioned to be a sales agent making 163 transactions per year in just three years, and busy mom Gina Theriault, saw a dramatic income rise despite limited available hours, thanks to this system. These narratives reinforce the system's potential to bring about spectacular results, irrespective of the product or market in play.
Navigating Real Estate with Ten-Step Buyer Process
Demystifying the Home-Buying Process
Feeling intimidated by the process of buying a home? Kendall's Ninja Selling offers a Ten-Step Buyer Process to help make the journey smoother. It's tailored to help you overcome common fears, bring clarity, and instil confidence as you make decisions. Realtors use this to make the home buying journey predictable and positive for buyers, from the initial greeting, right through to discussing what's next after a purchase.
Aiming for Clear, Confident Decisions
The Ten-Step Buyer Process is not just about providing guidance; it helps to eliminate fear of common hurdles like missing out on a good deal or overpaying. The two primary fears for budding homeowners are overlooking crucial details and coughing up more than necessary, which can muddle the decision-making process. Fear not, as this process includes handy check-ins like buyer interviews and information packets.
From Buyer Interviews to Financing Options
The Ten-Step Buyer Process isn't linear; it's filled with considerations like exploration of motivational drivers, financing discussions and even preparation for negotiations. The goal? To help buyers like you walk through the process confidently, equipped with all the necessary information to make informed decisions. Realtors following this process can provide the required guidance and support, making home buying less daunting and more successful.