NFTs Are a Scam / NFTs Are the Future: The Early Years: 2020-2023 by Hundreds

Demystifying NFTs, Currency of the Future

Understanding NFTs



NFTs, or Non-Fungible Tokens, have created a considerable divide in opinions. While some people label them as fraudulent scams, others stand up for their potential and worth. The predominant skepticism revolves around the value and physical tangibility of these digital assets. Their worth is subjective, fluctuating based on whether an individual views them as artistic creations or keepsake collectibles.

Challenges with NFTs



The unprecedented surge of NFTs has raised multiple concerns apart from their perceived worth. The glaring issues relate to the environment and the potential for malevolent activities within the market. Uncertainty often surrounds NFTs due to associations with financial theft and phishing scams, causing hesitation among potential investors.

Betty and the Deadfellaz: An NFT Success



Veering away from the generalized perception of NFTs, the journey of Betty and the Deadfellaz, a popular NFT project, sheds light on the possibilities that the platform presents. Through her experiences in NFTs, Betty illustrates the significance of culture and inclusivity, gives insights on the trials faced by women in the Web3 sphere, and the potential for NFTs in empowering artists and creators.

Untangling the NFT and Creator Royalty Controversy

Resilience Amid Controversy

NFTs, incredibly subtle and robust in their nature, bear the capacity for swift changes and are susceptible to disagreements. They recently underwent significant testing when OpenSea, a prominent NFT marketplace, unexpectedly declared its intent to cease providing creator royalties, leading to ire from NFT creators and founders.

Importance of Creator Royalties

Creator royalties are pivotal to the foundational ethos of NFTs, ensuring fair and equitable treatment for artists. Any deviation from this principle can endanger the future of NFTs, and this very issue surfaced with OpenSea's announcement, leaving artists and founders beset with challenges and uncertainties.

Power of Collective Action

In response to the community's backlash, OpenSea rescinded their original decision and pledged to persist in respecting the creator royalties for all current and future NFTs. This incident accentuates the NFT community's significance and its capacity to wield collective action to impact the NFT world's future, driving to forge a path for independence and realising the vision of Web3.

The Upcoming Summary of NFTs

NFTs' future hinges on quintessential factors like adoption, newcomers' friction reduction, and educating consumers about the lucrative opportunities NFTs and Web3 offer. The rollercoaster-like journey of the NFT space, brimming with highs and lows, underlines the key role of community support.

Understanding the Power of NFTs and Cryptoart

The Power of Non-fungible Tokens

Non-fungible tokens (NFTs) are essentially digital certificates of art ownership and they're here to change how artists profit from their creations. Stored on the ever-secure blockchain, NFTs add value to digital art, a medium traditionally undervalued owing to its easy duplication.

Emerging Digital Marketplaces

Decentralized marketplaces like OpenSea, Nifty Gateway, and Coinbase NFT facilitate the sale and purchase of these tokens. The trading in NFTs is continually rising, with over $8 million worth of cryptoart exchanged in December alone.

Redefining Profitability for Artists

These innovations hold the promise for artists to gain the compensation they merit for their work, while bypassing the profiteering middlemen, namely social media companies. With digital interaction becoming a core part of our lives, owning a unique piece of digital media has a profound significance.

Propelling the Cryptoart Movement

The NFT boom is not just benefiting renowned artists like Beeple, who made $3.5 million by selling just 20 pieces, but also everyday creators like Sean Williams whose photo of a wall hole fetched him about $11,000. It's indeed convincing that cryptoart is the internet’s next big trend.

Impact of NFTs on the Metaverse in Fashion

The Emergence of Metaverse Fashion

2021 marked the rise of non-fungible tokens (NFTs), opening doors to their use in areas like fashion. This transition towards digital wearables and metaverse clothing is particularly appealing for the millennial and youth demographics. This shift sees traditional garments take on a digital form - think 3D-rendered sneakers and animated coats. However, the metaverse is an arena for boundless creativity, ready to redefine digital clothing styles beyond current expectations. Leading labels - Dolce & Gabbana, Gucci, Ralph Lauren, and Balenciaga - are venturing into the world of Web3 with collaborations with gaming platforms and sale of virtual clothes.

Exploring NFTs in Fashion

Facebook's Mark Zuckerberg, sees value in the metaverse fashion space, while echoing a broader sentiment that there's abundant room for innovative digital clothing ideas. The metaverse affords designers infinite possibilities for expression without the constraints of physical limitations, which can influence physical fashion trends. Current designs largely mirror real-world clothing, but the potential to create unique, avant-garde styles are yet to be fully exploited.

Beyond Clothes: The Metaverse Experience

In the metaverse, fashion is not limited to clothing. It's about identity construction using myriad items like furniture and pets. An intriguing aspect of metaverse fashion is that it can be completely intellectual and imaginary, pivoting on communal rather than material practices. It's an emotional journey, dispensing with physicality yet connecting with identity and self-expression. NFTs are a fashion statement, symbolizing identity, emotional value, and social status.

NFTs: The Future of Collectibles

A leading NFT proponent, Gary Vaynerchuk, sees immense potential in NFTs transforming the world of collectibles. This holds true particularly in terms of establishing provenance, assuring transparency, and rewarding creators with royalties. Long-term success of NFT collections depends on maintaining cultural relevance and executing consistently. NFTs are essentially a digital ownership medium. While their glory may wane, the concept of unique digital items will endure. Meanwhile, the fashion industry, influencers, and designers are embracing the metaverse, signally a promising future for metaverse fashion.

Parallels Between NFTs and Streetwear Culture

Uniting NFTs and Streetwear

Impressively, NFTs echo similarities to streetwear, seen in their collectibility and mechanics. Known for defiance and distinctiveness, streetwear staples like Supreme marry cultural relevance with capitalist prosperity. They provide inspirations to NFTs, often targeted at a younger, art-appreciating generation keen on social status depiction.

Roots and Resilience of NFTs

NFTs, akin to metaverse fashion identifiers, make their mark as status symbols. They're imperative to learn from streetwear's victories and stumbling blocks, tip the balance of culture, community, and commercialism, and dig their roots in the irreplicable and irreplaceable. They're frequently seen as investments over artistic or cultural treasures.

Reimagining Collaborations in NFTs

Streetwear built a resilient base pre-reselling, underscoring art and cultural energy's value. Similar collaborations are fundamental in unifying NFT enthusiasts into trustful communities, an essential aspect considering the often isolating realm of NFTs. Notably, despite rapid cycles and timelines NFTs pursue, their aesthetics may be called to evolve to stay relevant.

Keys to Success in the NFT Space

Undeniably, neither fashion nor NFTs stand still, continually undergoing transformations. However, the heart of success in these fields could be people's adaptability and the relationships they form, something to bear in mind for those navigating the NFT space.

The Evolution and Cultural Impact of NFTs

Building Connections through NFTs

NFTs are making huge strides in the cultural landscape, creating platforms for networking and community building. These gatherings, like NFT.NYC, provide a setting for relationships to thrive, overlooking the bearish crypto market. The emphasis of such gatherings tends not to be on new innovations but on strengthening communal bonds and networking.

Cultural Tensions With NFTs

Yet, the NFT space hasn't been without controversies. Notably, the guerrilla marketing strategy of the Bored Ape Yacht Club (BAYC), seen as disrespectful to the late graffiti artist NEKST, drew criticism. Incidents like this highlight potential tensions between NFTs and established cultures.

NFTs: challenging cultural norms

NFTs have often clashed with established cultures, disrupting traditional hierarchies and gatekeepers. This tension has led to NFT projects sometimes attempting to gain cultural validity without fully encompassing it, causing frustration but also paving way for market democratization.

Merging Cultures: Crypto and Mainstream

In order for NFTs to gain wider acceptance, there's a need to bridge the gap between crypto and mainstream cultures. This cultural awareness not only makes NFTs more appealing to outsiders, but it fosters innovation and collaboration.

Tokenomics and its Role in NFTs

Tokenomics, a fundamental aspect of NFTs, facilitates the creation and flow of value within the NFT ecosystem. It fosters community engagement and loyalty, paving a way for shared goals and decentralized organizations to evolve.

Driving Equity With NFTs

Web3 influencer, Mel Tal, perceives crypto and NFTs as transformative mediums bridging societal gaps and empowering individuals. Despite the skepticism, she's fueled by the potential for positive social change, believing in the NFT's ability to create a more inclusive future.

NFTs: A New Cult or Religion?

The Allure of NFTs

If politics was a religion during Trump's era, then NFTs (Non-Fungible Tokens) are the new holy grail. It provides an oasis from the blazing desert of political chaos, offering a sense of identity and belonging while offering financial gain. Quite like any religious or social movement, NFTs also incite fervent devotion, forging unique bonds amongst its believers.


The Cult-like Kinship

Surprisingly, there exists a striking resemblance between the NFT community and cult behavior. Both groups exhibit intense commitment towards their ideals and face exclusion from conventional understanding. However, it's important to note that while cults pledge allegiance to a leader or an organization, NFTs stand synonymous with decentralized ownership and power.


Unseen Beliefs: Religion & NFT

Just as faith in religion resides in the unseen, investing in NFTs involves belief in a higher truth not visually verifiable. A sense of purpose and meaning amidst an uncertain world is what they offer, with NFTs promising immutability and permanence much like unchanging religious doctrines.


Virtual Immortality: The Finality

What adds another layer of comparison is the role of virtual reality and the Metaverse. Their involvement in NFTs aligns with humankind's age-old fascination with immortality and echoes the concept of achieving eternal life as postulated in many religions.

Future Fashion: NFTs, Metaverse & Sustainability

Impacting Industries with NFTs

Ever stopped to consider how non-fungible tokens (NFTs) might rejuvenate the global scene? From catalyzing change in established sectors to defining the contours of emerging ones, the potential is startling. Even the governing bodies are inspecting these digital assets, indicating their significant influence.

The Metaverse: Uniting Real and Virtual

Picture the Metaverse as a grand tapestry of digital and physical experiences, seamlessly united. Immersive, interactive, and influential, it's challenging our traditional conception of identity and reality, something that was vividly amplified during the global pandemic.

Reimagining Fashion in the Metaverse

In the heart of the Metaverse, fashion takes center stage, but not in ways we're used to. Here, it's less about physical garments and more about identity building, tribal symbolism, and unabashed self-expression. Bracing for a fundamental reshaping, aren't we?

Addressing Environmental Concerns

But there's more to this revolution: it might have answers to some of the pressing environmental issues plaguing the fashion industry. By shifting consumption to virtual goods, we might finally rein in the industry's alarming ecological footprint.

Power Dynamics: Brand and Consumer

Let's not forget the potential shifts in the brand-consumer interaction—its redefinition of ownership, compensation, and value. The future of fashion could rest in the digital realm, and streetwear might be the first to cross the bridge to the Metaverse.

An Exciting Dive into the World of NFTs

Unveiling the NFT Adventure

NFTs are certainly shaking things up within the digital asset community. As explored by Bobby Hundreds in his riveting journey into this domain, a fabulous creation called Adam Bomb Squad made a grand appearance. Uniquely, it was a large collection - 25,000 'bombs' in total, when only 10,000 is considered the norm. The critical elements determining an NFT's worth are scarcity and demand - a principle clearly realized by the Adam Bomb Squad.

According to Hundreds, community and utility are critical for these projects - they must bring genuine value to their holders. This story provides a thrilling, behind-the-scenes tour of the successes and pitfalls of navigating the bustling NFT market, a resource for ambitious minds looking to build a brand in the Web3 arena.


Mastering the Craft of Scarcity

Larva Labs pioneered the NFT club of 10,000. Hundreds, however, decided to raise the stakes by releasing an impressive 25,000 bombs. Embarking on this journey wasn’t just about being accessible, but also inclusive, setting a brand that extended out to everyone instead of staying within an elitist framework. A unique strategy employed was to 'blow up' any unsold NFTs to avoid a supply overload - it served to maintain scarcity and up the ante for buyers.


Staying Vigilant in the NFT World

Every field has its share of tricksters - the world of NFTs is no different. According to art enthusiast, Steve, the risks of scams loom within all tech progressions. However, his faith remains firm in humanity as he believes there are more good players than bad. To fortify defenses against scams, one should learn to distinguish between the genuine and the disingenuous, seek knowledge and align with like-minded people - words for readers to live by!

Revitalizing the NFT Market with New Collections

Multifaceted Scope of NFTs

The critical role of NFT collections within the NFT market cannot be overstated. Too much emphasis on marketing and monetizing existing NFTs could, unintentionally, constrict the overall NFT landscape. This point alludes to the necessity of regular content drops and a blooming ecosystem to facilitate the widespread adoption of NFTs.

The Continuous Release Model

Examples drawn from the fashion and sneaker industry demonstrate how an unceasing flow of new releases can boost a brand's reputation. The perpetual production and enhancement of legacy by Supreme, a ruling fashion brand, and Nike's continuous roll-out of new Jordan designs contribute to their prominence in their respective markets. Such an approach to NFT collections could work wonders for the NFT market.

Maximizing NFTs Value

The risks of marketplaces abandoning creator royalties and the need for NFT creators to adapt and find alternative revenue streams is a significant point of concern. A practical strategy, similar to Rolex's watch collections' continuous release model, could cement the brand's reputation and drive up the desirability of existing collections, thus demonstrating the potential long-term value of NFTs.

Role of Nostalgia in NFTs

Nostalgia also finds its way into this narrative. Its role in bolstering the value of collectibles and NFTs alike is discussed. The key here is pushing for organic growth of the NFT market to ensure its genuine and sustainable value.

Unveiling the Future of NFTs

Defying Anxiety Amidst Crypto Boom

As the world grapples with a surge in anxiety diagnoses since the onset of the pandemic, the ripple effect is felt significantly in the NFT and crypto sector. People's quest for immediate results and success fuels this unease further, posing the risk of impatience leading to the downfall of NFTs.

Patience Paves the Way

A comparison is made to kids craving to know the details of a surprise party, evidencing the importance of patience. Just as the thrill of anticipation enriches the celebration, facing the unknown in business allows for enhanced creativity and growth.

Thriving on Adaptability and Creativity

The brand, 'The Hundreds' serves as an apt illustration of business strategy grounded on adaptability and imagination. Its journey underscores the importance of fostering organic growth and upholds the thrill in embracing the unknown.

Embracing the Evolving Landscape of NFTs

While the current understanding of NFTs will soon become obsolete, the future still holds promise. NFTs will continue to metamorphose, potentially branching out into domains like food and gaming - a clear indication why now is an exhilarating time to step into the NFT space.

Navigating the Crypto and NFT Space

Complexity in the Crypto Scene

In the proliferating world of cryptocurrency, issues of representation and resale value have emerged, disproportionately affecting brown and Black Punks. This indicates subtle undertones of racial bias or even personal identification within the crypto community. At the same time, prominent brand The Hundreds faced significant backlash from Punks who felt a sense of betrayal by the brand's actions. This resistance, while unsettling, played a crucial role in the growth and evolution of the brand.

Legal Jargon and NFTs

Another persistent issue in the sector is the perplexing legal language circling Non-Fungible Tokens (NFTs), particularly when it comes to intellectual property rights. This complexity has sparked a myriad of debates and confusion. All the while, NFTs are commanding the spotlight as they bridge the gap between forward-leaning technologies and modern cultural trends.

Brand Growth Through Collaborations

The Hundreds attributes much of its brand recognition and expansion to successful collaborations rather than traditional advertising methods. By building on common grounds with other parties, the brand's relevance expanded organically, maintaining an authentic connection with their audience. The constant innovating and revisiting of their logo, rife with nostalgic influences, further imprinted their presence in the minds of fans and consumers alike.

Intersection of Tech and Streetwear

Interestingly, the brand was an early adopter of digital trends, accepting cryptocurrency as a mode of payment in their online store during the mid-2000s. At this time, there was minimal crossover between streetwear and tech sectors despite both existing side by side. And yet, with the rise of NFTs, an interesting cross-pollination has started to take shape, opening new financial and technological avenues for those in the streetwear industry.

From Art to Utility: The NFT Shift

Intellectual property rights continue to be a vexing matter in the NFT terms discourse. There's an emerging dispute on whether artwork embedded in Bored Ape Yacht Club's NFTs falls under public domain, or if the creators retain exclusive rights over it. This highlights the shifting attitude from collector to investor, seeing NFTs not solely as art but as functional digital real estate in the growing crypto landscape.

Riding the Crypto Wave: Triumphs and Pitfalls

Tides of Revolution and Resistance

The rise and demise of NFTs and the Web3 movement is likened to the termination of the counterculture of the 1960s with the Manson murders. Despite disintegration, the hippie movement's ideology and influence continued to impact society; similarly, NFTs and Web3 still hold potential for turning industries upside down.

Hope and Hype of a Virtual Tomorrow

Web3 initially emerged as a promising field for innovation, giving way to an explosive growth of Non-Fungible Tokens in 2021. Nonetheless, the following downturns in the economy and scandals in the crypto sphere led to a dip in the NFT market.

Corporate Giants Entering the NFT Fray

Despite the turbulence, stalwart belief persists in Web3 and NFTs having an enduring effect. Major corporations such as Starbucks, Nike, and Amazon have started diving into the NFT arena, exploring beyond digital artwork and considering wider applications like membership cards or digital fashion.

Unraveling the Realm of NFTs and the Metaverse

Decoding NFTs and the Blockchain

At the core of the digital world are NFTs, unique tokens that represent ownership of both digital and real-world assets. Underlying these NFTs is the revolutionary blockchain technology, a decentralized ledger ensuring secure and immutable transactions. To venture into the world of NFT investment, one requires cryptocurrency, a digital wallet, and access to marketplaces like OpenSea.

Controversies Surrounding NFTs

NFTs, however, arrive with their share of criticisms. Yet, it's key to approach this versatile technology with an open-mind, understanding its vast potential. This is important as NFTs can play a crucial role for small businesses, offering innovative solutions to various problems. The proviso is a strong understanding of the technology and its implications.

The Metaverse and the Future

The concept of the Metaverse, an immersive blend of the digital and physical worlds, is redefining traditional industries like retail and fashion. While investing in cryptocurrencies and NFTs comes with inherent risks, their potential benefits could be game-changing. Their future, along with Web3, may be uncertain, but the technology underpinning them, including blockchain, is here to stay.

Environmental Impact of NFTs

NFTs have been criticized for their substantial energy consumption. However, efforts are being made to curtail these carbon emissions. Interestingly, NFTs can even contribute towards environmental sustainability. For instance, in the fashion industry, digital wearables offered as NFTs could significantly reduce waste production.

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